New Delhi, India, August 28, 2014: Vuclip, the leading premium mobile video on demand service for emerging markets, today announces that it added more than 150,000 premium videos in Q2 of 2014. The company also unveiled some notable trends with regards to mobile video in India, the Middle East and Southeast Asia. The most remarkable shift is that greater numbers of consumers are viewing more and more long form content. What were previously non-data-users are now beginning to try out mobile video and have progressed to being habitual consumers. And we are seeing habitual users increase their consumption of content as well.
To see a timeline of events mapped to spikes in particular content consumption for the last quarter please see this infographic. Top news stories, sports events and entertainment milestones are key drivers. Broad trends and notable content additions to the Vuclip library are also noted below.
Most Popular Genres
At a macro view, full-length movies are gaining in popularity on mobile, while music and sports are also favorites. From a regional perspective, Vuclip found that horror movies and TV shows are gaining momentum and popularity in India, although they haven’t quite yet hit the leaderboard below. The Middle East is engaged with lively TV shows primed for Ramadan. And in Southeast Asia, music is a big favorite. Please see the chart below for specific rankings. Note that “entertainment” is a broad category that can include gossip, photo-shoots, events and more:
Most Common Search Terms
While the most popular genres give broad insight into the formats of content that are most engaging for various regions, it’s the most common search terms that really provide a snapshot in time of what was on the minds of viewers. The most common searches for the quarter show that timely top news stories and important sports events are mixed in with beloved celebrities:
Notable Premium Content Additions
To its growing list of premium content providers, Vuclip added 11 more this quarter including ESPN Circinfo, Balaji Telefilms, Rajshri, Music Nepal, TV5 Philippines, Channel 3 Thailand, Universal Records Philippines, Polyeast Records Philippines and ABS CBN’s Star Records.
Notable premium content added in Q2 in India includes: Humpty Sharma Ki Dulhania, City Lights, Tamil Fever, Dawat – E – Ishq, Mardaani, Ragini MMS 2, Once Upon a Time in Mumbai, Shootout at Lokhandwala, Shootout At Wadala, Hum Aapke Hai Kaun, Main Pyaar Kiya, Padosan, Mee Shivajiraje Bhosale Boltoy, Mumbai Pune Mumbai, Shikshanachya Aaicha Gho and The Anupam Kher Show.
Notable premium content added in Q2 in the Middle East and Southeast Asia includes: “Babaeng Hampaslupa” starring Alice Dixson, “Kidlat” starring Derek Ramsay, PBA Games, music videos from Universal Records such as Jed Madela, Christian Baustista, ‘Mr. Pure Energy’ Gary Valenciano, GLOC-9, Sponge Cola, Asia’s Queen of Pop Regine Velasquez. Also Polyeast Records, home to Philippines’ RNB Princess Kyla, singer and one of the judges of “The Voice Philippines” Bamboo, Martin Nievera, Karylle, Zia Quizon. And ABS CBN’s Star Records, home of Filipino Teen Prince Daniel Padilla, the ever-talented Yeng Constantino, Lani Misalucha and many more.
COO for Vuclip Arun Prakash said, “At the core of our philosophy is to delight consumers in emerging markets with premium content they want, when they want it and where they want it, delivered through an intuitive and pleasing experience. Our content partners spend a tremendous amount of time, money and efforts to produce compelling content and are highly appreciative of our industry-defining efforts to get consumers to pay for and watch premium content. Seeing the rapid growth in our library of top quality content and list of strategic partners brings us great pride and motivation to continue to push ourselves even more in this journey.”