New Delhi, India, October 14, 2014: My Samsung Rewards is a unique platform created reward the loyalty from our own users while also welcoming new users into Samsung. Delivered through a mobile app, the program will be ‘by invitation only’ and will be launched first on Note 4 and Alpha.
The program offers a rich blend of:
- Reward points powered by Payback
- Consumers can now earn and redeem PAYBACK points on chosen Samsung Galaxy products such as Galaxy Note 4 and Alpha.
- They continue to also earn PAYBACK points on a large network of everyday product and services
- Customized Deals on premium brands & services such as
- Taj Holidays, Myntra, Caratlane, Goibibo, Costa coffee, Apollo health and more
- · Tailor made upgrade offers and special incentives on Samsung Galaxy products
- · Disproportionate incentives for Loyal Samsung consumers:
- In line with our philosophy of rewarding loyalty, the program offers disproportionately high incentive to current Samsung users.
- For instance existing Samsung users get 10000 PAYBACK points on purchase of the Note 4 while new consumers get 4000 PAYBACK points
Key modules of the program:
a. Payback Rewards
- Consumers are enrolled into the program post purchase of the Galaxy Note 4 and Alpha. To enroll, eligible consumers are sent a link to the app via an SMS. They can also download the app by sending REWARDS to 56886.
- Consumers who already have an existing Payback account get linked automatically on registration. New Payback ids are issued to those who are not existing Payback members
- Existing Samsung consumers get 10000 payback points on purchase of the Note 4, while new customers get 4000 welcome points. The points are credited to the consumer’s account within 7 days of purchase
- Consumers can redeem their Payback points across the network of Payback partners, which now includes Samsung
- Existing Payback members can also redeem their accumulated points for over the counter discounts through POS at select Samsung retail outlets. For details of stores visit www.payback.in/samsung
- The Payback partner network consists of some of the brands like Big Bazaar, Central, eZone, Vodafone, HPCL, Make my trip, Book My Show,Flipkart,Amazon,Myntra,Jabong and more.
- Consumers can accrue points simply by quoting their Payback id or registered mobile number at the partner outlets. For the complete list of partners visit www.payback.in.
b. Deals & privileges
This section has offers across five key categories namely, travel, dining, fashion, entertainment, health & wellness. Current offers available are
i. Taj Holidays – 10% off on Taj Holidays package
ii. Go Ibibo – Rs.1200 off on domestic round trips / Rs.4000 on international round trips
i. Myntra Premium – 15% off on Myntra Premium store
ii. Caratlane – Rs.1500 off on diamond & gemstone jewellery
i. Costa Coffee – Buy one & get one free
ii. Pizza Hut – Buy one get one free
i. Book My Show – Rs.50 off on movie tickets
ii. Times Group – Flat 60% off on Topgear& Lonely Planet
- Health & wellness
i. VLCC– 15% off on beauty services
ii. Apollo healthcare – 20% discount on health check packages
c. Samsung Specials
- The program offers customized upgrade offers for members to move on to their next Galaxy.
- Offers are based on the members’ current device and seek to create a unique and compelling incentive for them to move up.
d. Tips & Tricks
- a. This is module that offers links to specific tips and tricks and videos related to the consumer’s device.