MySmartPrice study: Indian men shopped more than women this Diwali
Bangalore, India, November 5, 2014: For shopaholics in India, Diwali is the season to splurge. This Diwali, MySmartPrice, a leading price comparison shopping platform, showcased exclusive deals and irresistible offers on mobile phones, electronics, fashion and other products from leading retailers, helping online shoppers make informed shopping choices.
According to MySmartPrice statistics on pan India customer research and shopping trends for the period 1 October 2014 – 22 October 2014 during this Diwali season, over 16 lakh men from India shopped online for various items from computers to shoes and from televisions to watches. This was followed by over 4 lakh women shopping online to buy sarees, cameras and jeans among others.
Top Brands (Electronics)
The largest mobile manufacturer in the world, Samsung, remained the top brand online this festive season, ahead of Apple, home brand Micromax and Nokia with over 22 lakh shoppers searching for Samsung phones.
| Mobile Brand | Search Volume | Visits | Sales |
| Samsung |
2281630 |
277960 |
1206 |
| Apple |
860195 |
93726 |
763 |
| Micromax |
1441760 |
167961 |
5028 |
| Nokia |
1163917 |
108246 |
2245 |
| Motorola |
367175 |
24484 |
1233 |
| Lenovo |
223550 |
22111 |
726 |
| Xolo |
127195 |
16732 |
556 |
Top 5 mobiles people bought
However, Micromax Canvas A1 became the most sold phone online followed by Micromax Canvas Doodle 3 and Micromax Canvas Juice bagging the second and third spots respectively.
| Mobile Brand | Sales Count (On Amazon & Flipkart) |
| Micromax Canvas A1 |
657 |
| Micromax Canvas Doodle 3 |
615 |
| Micromax Canvas Juice |
610 |
| Nokia Lumia 625 |
607 |
| Moto G (2nd Gen) |
598 |
Metro Vs Non-metro
(Metro – 10 cities – Delhi, Delhi NCR, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Chandigarh, Pune, Ahmedabad)
Interestingly, even as a huge metro populace shopped online with over 53 lakh shoppers, the non-metro diaspora was also not far behind with over 38 lakh shoppers this Diwali
|
Apart from Mobiles, the top 5 electronic categories searched
| Computer |
| TV |
| Tablets |
| Camera |
| Accessories (Memory Cards) |
And the Top searched item in Fashion
| Shoes |
| Watches
Shirts Sarees |
| Jeans |
| Wallet
Bags |
