Yuno Expands Global Footprint With New Middle East HQ in Qatar
Yuno has partnered with Invest Qatar to accelerate Yuno’s expansion in the Middle East with the establishment of a new regional headquarters in Qatar.
This important milestone, which was announced today at Web Summit Qatar 2025, aligns with Qatar’s Third National Development Strategy, which aims to diversify the economy through the cultivation of innovative sectors such as fintech. It also underscores Yuno’s vision to drive global commerce forward by enabling secure, scalable, and seamless payment solutions for businesses of all sizes.
Invest Qatar, the investment promotion agency of Qatar, will not only help Yuno to establish its regional HQ, but also connect the company to key stakeholders in the Middle East and provide ongoing support to help foster the company’s sustainable growth in the region. Additionally, the new partnership will seek to attract highly skilled talent to the Middle East and further develop the local fintech ecosystem.
Sheikh Ali Alwaleed Al-Thani, CEO, Invest Qatar, commented: “This partnership with Yuno exemplifies our dedication to creating a thriving fintech ecosystem underpinned by highly skilled talent, innovation and technological advancement. Through this collaboration, we are paving the way for advancements that will not only benefit our economy but also elevate Qatar’s standing as an emerging global business hub.”
Juan Pablo Ortega, Co-founder and CEO of Yuno, commented: “Our expansion into the Middle East and the establishment of our regional headquarters in Qatar mark a key step in Yuno’s global growth strategy. The region’s vibrant and rapidly evolving payments ecosystem aligns perfectly with our mission to enable businesses to accept and make payments anywhere in the world—quickly, securely, and cost-effectively.”
As the Middle East experiences a boom in e-commerce, companies seeking to capitalize on this growth face challenges in managing the quickly evolving digital payments landscape. This complexity has fuelled a need for a unified solution where companies can handle all of their payment needs in one place. Yuno’s platform delivers exactly that, providing businesses with access to 1,000+ global payment methods through a single integration, including popular options like Apple Pay, Google Pay, Visa, and Mada.
Yuno’s platform also improves the security and efficiency of transactions by connecting merchants to advanced fraud detection tools, as well as proprietary Smart Routing technology that optimizes transaction pathways to increase payment approval rates and boost revenue. Moreover, its platform is designed to adapt seamlessly to the region’s diverse regulatory environments, such as those of Saudi Arabia’s SAMA and Qatar’s QCB, enabling businesses to navigate cross-border complexities with ease.
Qatar’s central location and advanced digital infrastructure make it the ideal strategic base and local command center for Yuno’s Middle East operations, providing easy access to key regional markets. The country’s fintech-friendly ecosystem and ambition to become a regional fintech hub, supported by government-backed commitments to financial inclusion and regulatory modernization, aligns with Yuno’s long-term goals of enabling frictionless global commerce by streamlining payments for businesses worldwide.
Yuno’s expansion into the Middle East marks a key step in the company’s ambitious global growth strategy and reinforces its position as a leader in global payment orchestration. Since launching in Latin America in 2022, Yuno has scaled rapidly, expanding into Asia, Europe, and the United States, in addition to this latest region, within just three years.
As Yuno extends its presence in the Middle East, it remains committed to strengthening its payment network with deeper local integrations and forging strategic alliances with leading fintech innovators and financial institutions. By delivering unparalleled flexibility and scalability in an increasingly complex payment landscape, Yuno is not just shaping the future of digital transactions—it is empowering businesses to thrive in a rapidly evolving global market.
