Zebra Technologies Expands Global ISV Strategy to Further Engage Software Partner and Developer Communities

Zebra Technologies announced a global independent software vendor (ISV) initiative designed to increase collaboration with ISV partners and expand engagement with the wider developer community. Zebra also announced the appointment of James Pemberton as the global lead of this initiative, which will help our customers make smarter decisions with products, software and services that build visibility that’s visionary.

The new initiative will increase market penetration with ISV partners and enable enterprise application development through a revamped developer community portal. Zebra’s global ISV program reflects the global nature of software businesses. ISVs can join in multiple regions simultaneously; they can register and be recognized for projects globally.

Zebra offers powerful, go-to-market tools to promote ISV partners’ apps, such as AppGallery, an online and mobile Android app-distribution and management platform. AppGallery is pre-installed on Zebra’s enterprise Android devices, including a global demo capability and virtual shop-window for ISV Partners’ apps.

Key Facts                                                                                             

  • The new ISV program includes global ISV Influence Rewards. These recognize and reward ISVs who influence customers – through their software – to buy Zebra products anywhere globally. ISVs receive free demo kits and financial rewards for registering projects.
  • Zebra’s active developer outreach campaign includes engagement at events such as Andevcon, AppsWorld and DroidCon. Plans are also underway for Zebra’s own global enterprise developer event series, “AppForum2017”.
  • Pemberton’s work with teams across Zebra will create a common approach for ISVs to be more integrated in product development that feeds into Zebra’s enterprise asset intelligence solutions and go-to-market activities.
  • Since 2005, Pemberton has focused on developing, improving, marketing and managing the EMEA ISV program at Symbol Technologies, Motorola Solutions and Zebra. He previously worked in several retail and eCommerce software companies.

@Technuter.com News Service

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