Thiruvananthapuram, India, April 18, 2014: UST Global, a California based IT services and solutions company has today announced a sponsorship deal with leading Indian Premier League cricket franchise, Chennai Super Kings. The announcement was made during a press conference in the UAE capital Abu Dhabi, ahead of the seventh edition of the IPL.
The three year deal beginning in April 2014 with the two-time Indian Premier League champions adds to UST’s growing portfolio of sport sponsorship globally. The agreement will see the UST Global logo appear on the leading arm of the playing shirt, and on the back of the team’s helmets and caps.
Chennai Super Kings will begin their IPL 7 campaign against the Kings XI Punjab at the Sheikh Zayed Stadium in Abu Dhabi on April 18.
CEO of UST Global Sajan Pillai said, “I am delighted to be announcing this partnership with the Chennai Super Kings on the eve of the seventh edition of the IPL, Chennai Super Kings are innovators and pioneers of what has become one of the most valuable sports leagues in the world, and an ideal partner for our expanding business.
“We believe in sport’s unique ability to engage with a mass audience, particularly sports such as cricket that enjoy a fanatical following. We believe that this landmark agreement will offer us leverage into the league’s huge global audience, especially in key markets across the Indian Subcontinent and Asia to effectively promote our end-to-end IT services and solutions. We look forward to working with the Chennai Super Kings team.”
Rakesh Singh, President of Marketing at India Cements – owners of the Chennai Super Kings franchise, said, “We are proud to be associated with and happy to welcome UST Global as one of our principal sponsors. I am sure that this association with an organization that offers information technology solutions and services to Global 1000 companies, will enhance Chennai Super Kings’ brand value and widen our fan base in the Middle East.
“As a brand, the Chennai Super Kings has over the years constantly innovated and created many platforms to spread the game amongst its fans. As with our other sponsors, we look forward to a long and fruitful relationship with UST Global and we are sure that this association will accelerate our engagement with a whole new fan base.”
The new playing shirt was unveiled at the press briefing by UST Global CEO Sajan Pillai together with Chennai Super Kings and India team captain, MS Dhoni.