Ahmedabad, India, July 2, 2014: From small-time traders to business leaders, the Gujarati community is India’s most dynamic business community. Born entrepreneurs and risk takers, they have been driving the Indian economy with their ambition and putting India on the global business map. It has always been a part of their DNA to give birth to pioneering business ideas, capitalize on opportunities and create a glorious future. It is for this community that we are launching CNBC BAJAR, India’s first Gujarati Business Channel- A channel that speaks the real language of business. Designed for India’s most vibrant community, dedicated to the original entrepreneurs and global Indians CNBC BAJAR is a tool for Gujaratis to make most of every business and trading day. It’s a tool almost as powerful as the Gujarati community itself.
CNBC Bajar is partnered by Infibeam.com, in association with Adani and Ganesh Housing.
Backed by the editorial might of the CNBC Universe – CNBC TV18 and CNBC AWAAZ, CNBC BAJAR is the newest jewel in the crown of India’s only business news network. The channel has found endorsement from various personalities.
Narendra Modi said, “It is truly a BIG IDEA to have initiated a business channel in Gujarati. You have understood the mindset and lifeline of Gujarati and I believe this Gujarati channel will get you the highest profit, as compared to all other channels of your Network. Even in the Diamond market, an Israeli is learning Gujarati, in order to conduct business with a 5th standard pass out Gujarati businessman. In the entire world, Gujarati language is accepted as the language of business. It is a form of currency. It is reflective of the economy. And that is why the tagline, “Business Ni Matrubhasha” is easily relatable to Gujaratis.”
The channel is anchored and driven by some of the biggest names in Indian news and television. Mr. Sanjay Pugalia is the editor-in-chief and reputed anchors, Mr. Pradeep Pandya and Ms. Aashka Goradia will be the face of the channel.
The channel offering will be a mix of live markets coverage from NSE, BSE, commodities, currency, etc. and feature shows on aspects such as personal finance, entrepreneurship, property, lifestyle, etc.