launches new browser extension

CEO-and-Founder-of-Pennyful-Online-Ravitej-YadalamNew Delhi, India, October 9, 2014:, India’s largest Cashback and Discount Coupons website, today announced the launch of its browser extension for both Chrome and Mozilla platforms, The Pennyful Cashback Notifier. This makes Pennyful, the first large Indian cashback website to launch a browser extension. With this new platform, it’s now easier than ever for consumers to get cashback and discount coupons on’s 250+ partner websites, such as Amazon, Flipkart, Myntra, Jabong and many more.

Discount Coupons and cashback websites, such as, have contributed to the increasing popularity of ecommerce in India. In fact, According to an IAMAI study, the Indian cashback market was at Rs 37 crore in 2012 and is projected to grow to Rs 152.6 crore by 2018. With the new browser add-on, consumers will ensure that they never miss an opportunity to save on their shopping, through cashback and discount coupons, again.

Once an online shopper installs the Pennyful browser extension, all he has to do is visit the online shopping site of his choice. The user then gets an automatic notification from the Pennyful browser extension about the cashback and discount coupons he can avail from the website. All the user then has to do is click the ‘Activate CashBack’ button and sign in. The shopper can then shop on the site and earn cashback on every order. The tool also informs the user of all the coupons he can redeem on the website. This way, an online shopper can make sure that he makes the best use of all deals that the online shopping site has to offer, without having to first visit multiple other coupon and cashback sites to check for offers.

“We have seen a lot of popularity for our service from the Indian market, but we wanted to go an extra step in ensuring that our users never miss any opportunity to save through cashback and discount coupons,” said Ravitej Yadalam, CEO and Founder of Pennyful Online Pvt. Ltd. “Historically, a user always had to sign in to, and visit the website of his choice through us, and shop to redeem cashback. But through the Pennyful add on, we have completely eliminated the challenge of a shopper having to remember to visit us first, and users can now earn cashback without changing their browsing and shopping habits at all. Earning cashback has never been faster, or easier.”

The Pennyful browser extension is free for consumers, and so is Interested users can download the extension for Chrome here: and for Mozilla FireFox here:

© News Service

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