Housing.com launches integrated Home Loan Application Platform

Housing-LogoNew Delhi, India, November 6, 2014: Housing.com, India’s premier real estate portal, today announced the launch of the ‘Housing Home Loans’ category, India’s first such initiative available on an online property platform. 

What was the motivation?

Over INR 20,000 crore worth of Home Loans are disbursed in India every month [source : NHB report on Emerging Trends in Retail Housing Loan Sector].  With numbers as high as these, even as little as 1% reduction of cost of loan can save people more than 200 Crore Rupees every month!

Unfortunately, most of the advertized home loan rates are subjected to more calculation and do not indicate the final rate applicable to the user. If people can find a home loan that perfectly meets their requirements, the savings can be substantial. Housing.com, the real estate portal that pioneered authentic information and complete transparency, has taken a data-based approach to solve this problem through Housing Home Loans.

What is the Housing solution?

Housing Home Loans is a powerful tool that helps home seekers find a home loan that is customized to finance their purchases. Housing has partnered with major banks and top financial institutions to deeply integrate into the product, a set of Rule Engines.

These Rule Engines incorporate the banks’ policies and terms to give the user an accurate calculation of the Rate of Interest. The user can not only compare an array of loan offers but also go ahead and apply for the loan on the platform itself. By controlling the loan amount and tenure people can compare the total cost of each loan offer and minimize it to find the most suitable offer. 

Who is helping Housing achieve its goal?

Housing.com has already partnered with 6 of the top financial institutions – CitiBank, L&T Finance, Axis Bank, DHFL, PNB Housing Finance and Bajaj Finserv.

Deepek Reddy, Sr. VP – Mortgages and LAS, Bajaj Finserv says, “We at Bajaj Finance Ltd have invested deep in technology and process innovations to create long term sustainable advantages. Our tie-up with Housing.com, a technological pioneer in the industry will further our strategic intent to create compelling brand propositions for our customers.The Online salaried home loan is a testament towards this pursuit. Launched in July’14, online salaried home loan is a first of its kind online loan fulfilment portal aimed at the salaried affluent seeking a Home Loan up to 5cr.” 

What if a user wants further guidance?

Housing has established an adept Home Loans Experts team, comprising highly trained professionals in the home loans field. The experts are available throughout the day on our national helpline 03-333-333-333  to answer any query a potential home buyer might have. The Relationship Manager takes the user through the entire home loan process and helps ease the journey along the way.

The website also features a Home Loans Guide which consists of a over 50 articles to answer every question on home loan queries and any mysterious jargon people would come across while looking for a home loan. The Guide takes the user through everything he or she might need to know throughout the home loan cycle right from choosing the loan to its disbursement, servicing and pay back.

How does it benefit a Home Loan seeker?

Other than saving money, Housing Home Loans saves its users time and effort. Housing believes that providing users with one platform to not only find the perfect property but also help them in getting a home loan is a step forward in integrating the entire home shopping process under one roof.

© Technuter.com News Service

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