New Delhi, India, November 03, 2014: HCL Technologies, a leading global IT services company, has won two International ECHO Awards from the Direct Marketing Association (DMA) for its ‘CoolestInterviewEver’ campaign. The International ECHO Awards honor the world’s best marketing campaigns based on a winning combination of strategy, creative and results that have the power to change business. HCL has been presented with a Silver Award in the Business and Consumer Services Category; and a Bronze Award in the Information Technology Category for its end to end recruitment campaign on twitter.
In February 2014, HCL launched its first-ever global Twitter recruitment campaign #COOLESTINTERVIEWEVER offering the winning candidate a $75,000 prize and the opportunity to work on a yearlong strategic project with the company’s top management team. HCL was able to engage with over 88,000 people across 102 countries and increased its number of Twitter followers by 84 percent.
The campaign also displayed how HCL used innovation and creativity through non-traditional means to attract and recruit niche skillset required in the digital world. This initiative uniquely helped build awareness of HCL’s brand with the millennial generation and new talent entering the workforce.
“We are honored to receive these distinguished marketing awards for our #COOLESTINTERVIEWEVER campaign,” said HCL Chief Marketing Officer Matt Preschern. “Over the past decade, HCL has built upon its Employees First, Customers Second management philosophy and Ideapreneurship culture to unleash the innovative thinking of empowering employees and this campaign was an extension of our employee-centric culture, designed to uncover new talent in the IT field while investing in initiatives to better engage, recruit and retain employees through social media.”
HCL’s winning entries passed through three rigorous rounds of judging from veteran industry professionals, who looked for campaigns that created highly personal customer experiences through marketing. The awards were announced during the DMA’s 2014 International ECHO Awards Gala & Conference on the evening of October 28 in San Diego.