BenQ India set to grow over 50% in 2015, charts its growth plan for the year

BenQ IndiaNew Delhi, India, February 2, 2015: BenQ India, a renowned provider of digital lifestyle innovations and No. 1 player in the projector category with 20% market share and over 90% share in the gaming monitor segment, announced its renewed focus for India market for the year 2015. The announcement was made during two day visit of Adams Lee, President, BenQ Asia Pacific Corporation to Delhi to attend its annual sales & marketing conference, Xcelerate 2015.

Globally, BenQ continues to stand at No. 1 position in DLP technology for projectors, claiming 33.7% market share from Q1-Q3 2014. (Source: Futuresource Consulting – Projectors Market Insights – WorldWide). BenQ is also one of the top 3 largest display manufacturers in the world with an industry leading range of Hi-end and Vertical focused display monitors.

BenQ in India has maintained its leadership position in projector segment offering widest range of products in the industry. The brand has also shown significant growth in the monitor segment with a slew of products available for gaming enthusiasts, professional and home use.  BenQ’s success in India is primarily credited to its robust focus on R& D which is manifested in every product the brand launches in India.  Today, BenQ has presence across all major cities and towns through its strong network of channel partners and National Distributors like Ingram, Redington, Iris and Neoteric backed by an equally strong service network spread across India.

During his visit Adams Lee, President, BenQ Asia Pacific Corporation shared, “India is one of the fastest growing market in APAC region for BenQ and is expected to grow more than 50% in 2015.  Currently, India contributes to over 17% share among the APAC countries for BenQ. We are witnessing a huge traction in the gaming monitors space and home video projector market. We have always emphasized on designing our products backed with strong market & consumer insights across all regions. India is a market where consumers have high aspirations and demand products that are best in terms of technology, quality and value. It is our constant endeavor to provide most sophisticated solutions to the consumer and bring the best technology to India in 2015” 

Rajeev Singh, Managing Director of BenQ India said, “BenQ has relentlessly maintained strong positon in its core product line, namely Monitors and Projectors. Overall, we are looking to increase revenue of BenQ India by 50 per cent primarily driven by growth in Hi-end Monitors. BenQ will focus on Large Screen, Gaming and Vertical Application monitors in 2015”. Commenting on the attention drawn towards the projector business, Mr. Singh further added, “We are increasing focus on Projector business by phasing in cost competitive 3D models in main stream XGA and expanding the current range by including feature-rich models in Home Entertainment, Pro AV and Ultra Short-Throw segments. BenQ in India will continue to focus on these categories through aggressive market expansion plans coupled with promotional strategies.”

BenQ India has grown at rate of 20% year-on-year in the last 3 years primarily based on growing its projector business to a market leadership position and further consolidating it. In the display segment, BenQ offers the largest range with an array of IPS, VA and TN panel displays. BenQ recently ventured into niche pro graphic segment in which it offers a range of colour management monitors with industry recognized G7/FOGRA and UGRA certifications. Built to overcome the challenges that designers and print-making professionals encounter with color differences seen on the screen and in the final print, these monitors have been calibrated to help bridge this color gap, making soft-proofing more simple and reliable, and ensuring accurate color reproduction.

To further add to the range, BenQ is about to launch world first monitor designed for photography enthusiasts and professionals which will give them colour accuracy and precision detail thus effortlessly reproducing and displaying their creative vision, a picture-perfect companion for their photographic journey.

Whilst, in the projectors segment, BenQ offers largest range of projectors for education starting with SVGA to the high end Short Throw and Ultra Short throw projectors. Recently BenQ launched W+ wireless home video projectors with 3D Full HD projection and also been certified for ISFccc.

© News Service

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