Lava rolls out X17 & X50 at Rs 6899/- & Rs. 8699/- respectively

LAVA has announced the launch of Lava X17 & X50 to strengthen 4G accessibility for consumers. Both the products come with valuable differentiating features. While X17 is equipped with enhanced camera capabilities like Dual LED front flash, X50 sports a curved back cover design and offers one-hand operation feature.

Lava X17 is the first smartphone in the mid-level segment from Lava offering a 5MP selfie camera with Dual LED Front flash priced just at Rs. 6899/- and is available on both online as well as retail platforms. Additionally, the phone comes equipped with an excellent camera hardware and software combination which allows to capture perfect pictures even in low light. The device is apt for users who seek enhanced camera and visual experience along with advanced configuration within a pocket friendly price range. Lava X50 on the other hand, is a powerful combination of both remarkable looks and relevant features. Lava designed this smartphone to give users the pleasure of holding and operating a big screen phone with ease. The glossy finish and curved design makes the phone fit comfortably in one’s palm.

On the display front, Lava X17 has a vibrant 13.97 cm (5 inch) HD IPS display running on Android Marshmallow 6.0. X50 also flaunts a 13.97 cm (5.5 inch) HD IPS display with a glossy back cover finish and it comes with a guaranteed upgrade to Android 6.0 Marshmallow.

In terms of camera hardware, both smartphones sport an 8MP rear along with 5MP selfie camera. Also, both the smartphones offer LED flash support, while Lava X17 additionally features dual LED flash with its selfie camera. The LED flash further enhances the splendid photography experience under various lighting conditions. For further enhancement, the camera is equipped with features like Digital Zoom, Face Beauty, GIF and Panaroma for better and impressive imaging capabilities. Users will be able to fast forward time with ‘Time-lapse’ video feature – in which the frame rate is lower than normal to view the video. So when the video is played at a normal speed, time appears to be moving faster. Users can also make videos in slow motion with the ‘Slow- Motion’ Video feature which enables to record and play back the videos in slow motion. Additionally, the devices also feature full HD (1080p) video playback and recording for an exceptional video viewing experience.

Both the devices are powered by a 1.3 GHz Quad Core Processor coupled with 1 GB RAM and 2GB RAM for X17 and X50 respectively, thus providing a lag free experience to the users for ease of multi-tasking. The smartphones offer an onboard storage of 8 GB ROM which can be further expanded up to 32 GB providing ample space to store music, videos, pictures, applications and other data. The 4G phones support dual SIM and dual standby with multi touch and capacitive screen capabilities and offers smart internet features such as Google Talk, YouTube, Gmail, Google Search, Google Play and navigation.

The smartphones are not just power-packed with features, in fact they are apt for an extended usage, with a single charge, to keep the entertainment going all day long. Lava X17 & X50 exhibit a powerful 2350 mAh & 2800 mAh Li- Po battery respectively.

Some of the other common features include the latest multilingual keyboard that supports 12 Indian Languages, thus helping the users to bridge the language barrier and effectively communicate with their loved ones. The smartphones come equipped with Smart Gestures that allow users to easily access various features of the phone and Smart View to rotate pictures easily with just two fingers. Not just this, the devices also boast of a super-fast 4G connectivity offered through three bands (850, 1800 and 2300 MHz) further supplemented by VoLTE facility to support latest wave of faster 4G offerings from telecom players. The smartphone comes with Dual Sim (4G + 4G) compatibility, offering users an uninterrupted and smooth calling experience.

Lava X17 will be available in Black Gold, White Gold, Champaign Gold and Black Steel colours and Lava X50 in Blue colour. The smartphones also offers a manufacturer warranty for a year along with 6 months warranty for the in-box accessories which include battery, headset, charger, USB Cable and a screen guard.

Additionally, in collaboration with Airtel, Lava X50 offers double data pack for initial two months and also provides the protective back covers inside the box. News Service

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