Truke unveils Buds Aura & Buds Elite
Truke has launched two TWS products, Buds Aura and Buds Elite, to strengthen its presence in the affordable segment under INR 1000. Designed for style, performance, and affordability, both products offer cutting-edge features tailored to meet the demands of music lovers and gamers alike. While Buds Aura will be available on sale from today onwards, Buds Elite will go live for sales from 12th March onwards on Amazon.in, Flipkart and Truke.in.
To make high-quality audio more accessible, Buds Aura will be available at a special launch price of INR 899 and Buds Elite will be available at only INR 799, making them an ideal choice for those looking to experience premium audio quality without burning a hole in their pocket.
Buds Aura is equipped with a powerful 13mm titanium drivers & offers various unique features like strong battery life which enables users to experience nonstop music and calls for days on a single charge as buds Aura offers an extended 70-hour playtime. Additionally, buds Aura support Fast charging to get up to 10 hours of playback with just 10 minutes of charging. The buds are also ideal for gamers as it offers Ultra-Low 40ms Latency that delivers seamless audio synchronization with minimal lag, ensuring every sound is perfectly in sync for an immersive gaming experience.
Buds Elite, on the other hand, comes with 10mm drivers, dedicated gaming mode that allows users to enjoy an ultra-low 40ms latency for smooth, lag-free audio, perfect for an uninterrupted gaming experience. They are also equipped with Dual Mic with PureVoice Environmental Noise Cancellation (ENC) technology for crystal-clear calls, even in noisy environments. Its IPX5 water resistance property makes it splash and sweat-resistant, perfect for workouts and outdoor activities.
Commenting on the dual launch, Pankaj Upadhyay, Founder and CEO of Truke, said, “Being an affordable audio brand, we know how underserved the Under 1000 market is in India, while the demand is high, especially from tier 2 & 3 cities. Hence, this segment will continue to remain our priority as we aim to keep disrupting the segment by offering premium-quality audio products to the consumers.
Both Buds Aura and Elite are designed to meet the evolving demands of the TWS market, which is projected to grow at a CAGR of 14.06% from 2025 to 2030. By integrating never-seen-in-the-segment advanced features such as active noise cancellation, fast-charging support, quad-mic for premium calling experience, etc, along with premium quality and design, we aim to provide our users with a supreme audio experience. With such an offering we are sure of setting new benchmarks in the budget segment that will motivate other brands to offer premium products at affordable prices as well as bring newer technologies in the hands of Indian consumers.”
Designed with a premium pearl finish, Buds Aura claims a sleek and modern appeal, whereas, Buds Elite sports a royal matt finish with charging indicators at front. Both the earbuds support 1-step instant pairing with Bluetooth 5.4 technology. Designed for travel and extended listening sessions, consumers can enjoy up to 70 hours of total playtime for uninterrupted entertainment in both the products. Buds Aura is backed by a strong battery case capacity of 400mAh whereas Buds Elite comes with 300mAh charging case battery capacity.
With the launch of Buds Aura and Buds Elite, Truke reinforces its position as a category disruptor in the budget TWS segment, bringing advanced technology, premium design, and powerful performance at an affordable price. The earbuds come with a 12-month warranty and are backed by 350+ active service centers across India, ensuring a smooth and hassle-free after-sales experience.
