Mumbai, India, August 5, 2014: Keeping up with the promise of offering the largest selection of furniture and home products, Pepperfry.com has now collaborated with HomeTown, a one-of-its-kind, home improvement retail format, from Future Retail Ltd. to offer their complete range of over hundreds of furniture and home products on the website. Through this strategic partnership, India’s No.1 online Furniture & Home destination Pepperfry will deliver the entire range of HomeTown products at consumer’s doorstep across the length and breadth of the country.
Adding to its already extensive portfolio of over 55,000 products, the leading furniture and home products marketplace will showcase an entire range of product categories from HomeTown. HomeTown is known for providing consumers with a wide variety and choice in home related products, thus forming a perfect synergy with Pepperfry, which ships the largest range of furniture and home products to its growing community of online buyers. Currently, HomeTown retails its products through 30 outlets spread across many cities in India.
In line with Pepperfry’s brand philosophy of providing largest variety of products at great prices to its consumers, Ashish Shah, COO and founder Pepperfry.com said, “We want to be India’s leading destination for all furniture and home related products. Our alliance with HomeTown, which is one of the largest home solution destination and retail chain will enable us to increase our existing product portfolio of leading furniture brands and help fulfill our proposition to offer largest variety of furniture and home products to our customers.”
Pepperfry.com will showcase the largest collection of home related products which includes sofa sets, dining tables, beds, kids’ furniture, kitchen fittings, bathroom fittings, furnishings, mattresses and much more from HomeTown. Pepperfry.com already has a large portfolio of around 70+ furniture brands with leading names like Mudra, Nilkamal, Spacewood, @Home, Durian, Furniture Kraft and Evok selling on the website. Pepperfry.com offers free shipping and installation on all furniture items and ships to more than 1000+ towns in the country through its partners and own last mile delivery infrastructure.