ATTO appoints StorIT as Value Added Distributor for India and Middle East

Group-Managing-Director-at-StorIT-Distribution-Suren-VedanthamDubai, UAE, August 5, 2014: StorIT, the leading data storage specialist value added distributor in the Middle East and North Africa (MENA) region, today announced that it has signed a distribution agreement with ATTO Technology, Inc., a global leader of storage, network connectivity and infrastructure solutions for data-intensive computing environments. According to the agreement, StorIT will promote and distribute ATTO’s complete range of end-to-end solutions across the Middle East and India markets.

“We are pleased to announce our new partnership with ATTO Technology, an established leader in high-performance storage connectivity solutions. Leveraging new storage architectures, their products deliver blazing fast performance and enables users to effectively maximize their data throughput with their unique, high-performance appliances in a big data environment. Their best-in-class products complement our existing portfolio and add value to our data management offerings. By leveraging our strong channel network in the Middle East and India, we plan to increase ATTO’s business and market share within these markets. ,” says Mr. Suren Vedantham, Group Managing Director, StorIT Distribution fzco.

As ATTO’s value-added distributor, StorIT will help the vendor identify and onboard systems integrators and resellers, provide value-added services and conduct focused channel development and enablement activities such as training, certifications, systems design and architecture, implementation support and services to name some. The distributor will also work closely with ATTO’s global sales and support teams to ensure its channel network receives strong pre-sales, marketing, implementation and post-sales services to effectively sell ATTO’s diverse portfolio of product solutions.

Director of Worldwide Channel Sales at ATTO Technology Jeff Marks said, “We are excited to be working with a respected distribution partner like StorIT, as they now bring ATTO products to their diverse portfolio of solution providers. The IT market is changing radically and users are faced with new challenges that require a much higher level of performance from their infrastructures. ATTO’s expertise in developing ground breaking technology for over 25 years, coupled with StorIT’s strong integrator relationships, delivers to customers in the region unique solutions for today, and tomorrow’s performance driven IT environments.”

StorIT will help ATTO to expand its reach and reinforce its presence in the region through its established channel network combined with its strategic initiatives. Through its training arm – Taalim, StorIT will hold regular road shows, seminars and training and certification programs to enable their partners to enhance their capabilities and address customers’ requirements optimally.

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