launches Gift Cards Delhi, India, July 17, 2014: Amazon today launched its Gift Cards on its marketplace The Gift Card will be issued by QwikCilver Solutions, a leading provider of Gift Card and other stored value solutions and has been co-branded with

Customers can purchase the Gift Cards of any value starting from Rs. 10 up to Rs. 10,000. Available in over in 9 Indian languages including Hindi, Kannada, Marathi, Tamil, Gujarati, Telugu, Malayalam, Bengali & Punjabi, customers can choose from an extensive selection of Gift Cards in more than 200 designs that aptly celebrate various special & memorable occasions in a person’s life from birthdays, weddings, baby showers, housewarmings, anniversaries to various festivals like Raksha Bandhan, EID, Diwali, Christmas, etc., professional milestones and many more.

The Gift Cards enable the recipients to shop for gifts of their choice from a selection of over 1.5cr products (excluding ebooks) available on and get them delivered at their doorstep thus making gifting easy, convenient, fast, enjoyable & happy for all.

Srinivas Rao, General Manager  Payments, Amazon India, said, “The Gift Cards offer a gifting experience that is not only easy, simple & convenient but also instantaneous and bridges distances. Customers no longer need to fret over an appropriate choice of gift and especially wonder how to gift to their loved ones in faraway places. With a wide range of Gift Card options customized for various occasions coupled with an extensive  selection of products available on,  we endeavor to enhance the gifting experience for both the recipient and the giver of the gift.” 

Customers can add customized messages for recipients as well as send the same Gift Card to multiple recipients as part of a single order and can buy a total of 25 Gift Cards in up to 15 variants at one go. Customers can use their Credit / Debit cards and Netbanking to buy the Gift Cards. The COD payment method is not applicable for buying the Gift Cards.

Each Gift Card is valid for a period of 12 months and can be used by the recipients to shop products across all categories available on except ebooks and apps, within that  time. offers a unique gift card management process for the recipients with an easier checkout and richer customer experience. Recipients can view the balance amount, expiry dates and the transaction history for all their Gift Cards, all at one place. The Gift Cards can be used as a payment mode in conjunction with Credit / Debit cards and net banking as well.

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