Tivoli Audio announces its entry into the Indian market

Tivoli Audio has announced its entry into the Indian market. Through its distinct mid-century modern style, various finish options, and high-quality audio, Tivoli Audio is a global luxury brand sold in over 30 countries and is prominently known for its unique designs in the design world. To further strengthen its presence, Tivoli Audio has further signed a strategic distribution partnership agreement with Alphatec, a Mumbai-based distribution house for the world’s best audio and video equipment across India as its distribution partner.  

Formed in 2000 in Boston with just one radio, the brand currently boasts three product lines Tivoli Audio (Classic collection), ART collection (wireless speakers and home audio systems), and Tivoli GO (Bluetooth portables).  The aim behind Tivoli Audio products is to offer unique mix of style and sound by merging the old and new, designing a classic and modern approach to the home audio experience. The company further plans to release three new products in 2023 and will be working on various smart audio products and even simpler concepts for both home, business, and personal use in next few years. Tivoli Audio has led to a variety of global partnerships within the hospitality industry, as well through a extensive line of product collaboration with brands such as Supreme, JCrew, Coach, and more. Tivoli Audio  products have also been positioned as a go to product in many tv and movie productions with HBO, Showtime, and Netflix.

An environment conscious brand, Tivoli Audio currently uses recyclable materials and eco-friendly fabrics to offer 100% eco-friendly packaging to its customers. The brand continues to make strides by reducing the use of plastics and changing to digital owner manuals and use FSC compliant hand-made wood cabinets only. To further strengthen its commitment, Tivoli makes sure that all Tivoli products, which have been restored, are no longer sellable but working, are put to good use either by being donated to various causes, properly recycled, or used to create art installations, as opposed to throwing them away.

Sharing the details on Tivoli’s entry in India and joining hands with Alphatec, Paul DePasquale, CEO, Tivoli Audio, said, “All our products represent balance of style & sound. With classic wood finish and use of mix materials such as metals and upholstery grade fabrics, we offer products that can complement the home décors of our customers. With Alphatec, a brand which is very much known for being the epic center of some of the world’s best audio and video equipment, as our distribution partner in India, we are sure that our products with elegant designs and quality can go perfectly with all sorts of aesthetics and will certainly make us unique in the market.”

The partnership will enable music enthusiasts in India to access and buy four Tivoli Audio products namely – Model One BT, Music System Home Gen2, Model One Digital Gen 2 and Revive (Details shared below). These products can be bought from 8 Premium Retail Stores across Bangalore, Chennai, Ahmedabad, Delhi, Surat, and Mumbai where these will be sold through Assisted Sales through Tivoli Audio’s ISD Program. Customers can also buy these products from e-market platforms including Amazon, Flipkart, Headphone Zone, among others. and CE stores.  By September 2023, the company aims to attain 50 POS across the leading retail chain.

Talking about the association, Devasis Barkataki, Founder and Managing Director, Alphatec, said,” Tivoli Audio offers High-quality audio systems in a beautiful timeless design. Their commitment towards the environment and recycled packaging not only help them stand out from the crowd but strengthens their position as a responsible brand. We are confident that our excellent networking, superior service quality, and exquisite products of Tivoli Pro will reach their target audience in no time.”

Products range to be launched in India:

• Model One BT: Get connected with Bluetooth and play all the radio stations with the iconic 5:1 ratio tuning dial that will bring back the good old days. The vintage-looking design establishes the classic statement of the whole article. The top furniture-grade wood cabinet further makes the radio more graceful and appealing. The product available in multiple colors.
  Price: Rs.25,560

• Music System Home Gen 2: Minimalistic design with intelligent features that comfortably blend in with the interiors of your home and lifestyle. Listeners can reset their favourite tracks in their Spotify list / FM via remote control and enjoy continuous music through Airplay 2 / Google Chromecast or Bluetooth. Our home music system is the perfect addition to any living space, offering superior sound quality and a sleek design. Plus, it’s not just limited to music – with an Ethernet port and easy connectivity to your TV, it’s also an ideal option for enhancing your home entertainment setup. The product available in multiple colors. They can also connect the radio set with their TV, enjoy the stereo sound, and update the software online.

Price: Rs.1,04,900

• Model One Digital Gen 2: The award-winning radio has a decent and refined design that can uplift the overall interiors of any home. It has many innovative features and a quality voice that make life easier for the users. It has both the characteristics of FM & Bluetooth, which can be enjoyed through Airplay 2 & Chromecast compliant. The product available in multiple colors. It can also be connected directly to Spotify, playing people’s favourite songs in a quality sound. With exceptional sound quality and a stylish appearance, Model One Digital is the ideal addition to any kitchen , living room, bedroom, or office.

Price: Rs.48,590

• Revive:  With features, like dimming the light, can be soothing for home and office spaces, this wireless speaker can be attached with the wireless phone charging and reduce the worry of discharge. The touch-dimming light has a 2.5 W LED with four settings that can be set per the environment’s mood. It also has a USB Port to charge various other devices and a 30-degree pivoting speaker, making it a little more unique. Products available in multiple colors.

Price: Rs.34,840/