Vodafone has announced the launch of ‘U’, a lifestyle proposition for youth in UP West. This is aimed at serving always connected, socially active, rapidly growing and highly demanding Indian youth. They are connected digitally and are accessible via the mobile to stay always connected with friends. Packs with different pricing serve as a ‘Connector’, ‘Enabler’ and ‘Entertainer’ for this consumer segment.
With this, they can surf day & night and get a separate night allowance so that they don’t miss out on single moment of fun. Apart from free unlimited music downloads for two months, they get spare loan data of 60 MB of 3G. A customer can call 1 of their closest buddies at a special rate of 20p/min with a buddy lifeline.
To make this proposition appealing to the youth, Vodafone is offering special ‘U’ kits at select outlets across UP-West and Uttarakhand. The kit contains exciting offers on Café Coffee Day and goodies like earphones, OTG chargers to make sure the fun never ends. They have also begun campus engagement program with colleges across the region with exciting and attractive offers. These campus activations have witnessed a higher affinity towards the brand among the youth.
Speaking on this initiative, Dilip Kumar Ganta, Business Head–UP West, Vodafone India, said, “We have combined the best of Vodafone’s global experience with deep understanding of India to resonate FunwithU. Our offer is a bundle of benefits and fun via the world of internet, voice, music plus exciting digital offers and experiences. Fun is always on for the young as their world of interest, residing in their pocket, will be active, 24X7. Vodafone ‘U’, is thus designed to facilitate better, this unique relationship between the youth and their mobile in a seamless and enriching way. We welcome all customers to be part of a new experience”.
Exclusive and unique digital assets have also been integrated with the MyVodafone App to make the user experience richer. Launch products under Vodafone ‘U’ start with prepaid plans – an all-in-one offer with everthing that the youth need.
Five benefits – Internet (Data quotas), Calls (Special Buddy Call rates), Music (Access to the Vodafone Music Library to download songs), Experiences and Lot’s more (Exclusive app experience with deals and more).
|VODAFONE U – Pack A||VODAFONE U – Pack B|
|First Time Pack (for first time users of Vodafone)||Recharge Pack (for existing Users)|
|Price (Rs)||291||91||Price (Rs)||297||179||105|
|Data -3G(MB)||1024||150||Data -3G (MB)||1024||300||150|
|Night Data -3G(MB)||500||150||Night Data -3G (MB)||500||300||150|
|Talk Time (Rs)||20||20||Talk Time (Rs)||20||20||20|
|Validity (days)||28||28||Validity (days)||28||28||28|
|Special Benefits on both packs||Special Benefits on both packs|
|1 Buddy Lifelines||@ 20p/min||1 Buddy Lifelines||@ 20p/min|
|Data Loan -3G||60MB||Data Loan -3G||60MB|
|Vodafone Music||2 months Free subscription from MyVodafone App||Vodafone Music||2 months Free subscription from MyVodafone App|
@Technuter.com News Service