Hyderabad, India, July 16, 2014: Tata Docomo, the unified brand of Tata Teleservices, today announced the launch of “Har Baar More” value proposition aimed at delivering maximum value to its prepay GSM customers in Andhra Pradesh & Telangana throughout their lifetime on the network.
“Har Baar More” will reinforce the commitment of this youth centric brand to provide quality services at affordable prices through its innovative offerings. The brand has launched a slew of products that are designed to deliver ‘More value on every recharge occasion’ for the prepay GSM customers in Andhra Pradesh & Telangana. The lead product range has some unique & insightful products including specific ranges of recharges with More Validity with Stretch Recharges available at Rs 96, Rs 97, Rs 114 & Rs 249, More Quantity with Power Recharges available at Rs 57, Rs 95, Rs 125 and Rs 135 and a combination of More Data & More Talktime with Combo Recharges available at Rs 71, Rs 151 & Rs 253. These recharge based ranges for GSM prepay customers in Andhra Pradesh & Telangana will promise life-cycle value, long term relationship – for different people with varied talk time and data requirements and will not be restricted to only the first time recharge.
Gurinder Singh Sandhu, Head- Marketing, Tata Docomo said, “Tata Docomo always aims at providing not just affordable tariffs but innovative and insightful products which deliver long-term value and hence a long-term relationship with our customers. “Har Baar More” is about delivering ‘More’ not just to new customers but over their entire lifecycle on our network. This range recharges also takes our brand conversation of ‘Open Up’ to the next level demonstrating brand’s commitment to enable and celebrate conversations with value for money products that will enable people to speak up more often.”