New Delhi, India, April 22, 2015: Micromax Informatics Limited, India’s leading handset player, has launched its latest 3G smartphone – Canvas Spark in its pursuit to connect the next 100 million in the country. Intended to ignite the 3G smartphone adoption in the country, the Canvas Spark is the 4th in series of new 3G launches from the company after the S300, D320 and Q324.
Canvas Spark will be available exclusively on Snapdeal at a disruptive price of Rs 4,999/-. Users can register on the website starting 12:00 pm on 22 April, 2015 to book their smartphone. The partnership with Snapdeal further simplifies the process for millions of new-age Indian consumers to get the Canvas Spark with just a few clicks.
Commenting on the launch, Vineet Taneja, CEO, Micromax Informatics Ltd. said, “Around 70mn Indians are upgrading to smartphone annually driven by the need to get connected to mobile internet. If we look at the current scenario, only 2mn smartphones sold monthly are under Rs 5,000/- vs. over 10mn feature phones which presents a huge opportunity to upgrade through a new offering. Today’s launch reaffirms our commitment to make technology accessible for everyone, and introducing more people to the best of the connected world. With a stellar new design, ease of use, faster performance and latest Android software, the Canvas Spark is in line with our strategy of combining the best hardware and software at the most affordable price points without compromising on the consumer needs. We will continue to disrupt the market with similar innovations in the near future to keep raising the benchmark for technological innovations that directly address the ever evolving consumer needs.”
The sleek and stunning looking the Canvas Spark will be available in a choice of two colours- White & Gold and Silver & Grey. With a seamless design, the compact, easy-to-use smartphone weighs only 134 grams, feeling great in your grip.
Better Viewing and Camera Experience
Exemplifying excellent graphic quality, the smartphone sports a 4.7-inch qHD IPS displaydelivering stunning color consistency and is fortified with Corning Gorilla Glass 3 known for being incredibly strong, shatter and scratch-resistant. Paired with a new generation M8 Largan Lens and OV sensor 8858, users can take sharp, clear images with the 8MP AF rear camera and perfect selfies with the 2MP FF front camera making it the best companion for the photo enthusiasts. In addition to all this, the device offers a host of innovative camera functions like the face beauty mode.
Quick, Connected and Efficient
Designed for the young hyper social consumers seeking a combination of innovation, style and efficiency, the 3G powered dual SIM Canvas Spark boasts of a 1.3 GHz quad core Cortex A7 processor packed with a 1GB RAM, 8GB ROM (expandable up to 32GB) promisingexceptionally fast performance, smoother transitions and a fluid experience for the heaviest of users. Running on the latest Android Lollipop 5.0, it is the most affordable device running on the latest Android platform promising great benefits like optimized battery usage, improved application performance, refreshed notification system etc. to the users. Squeezed in that sleek body is the 2000 mAh battery which gives you up to 335 hours of backup on standby mode.