Micromax launches Canvas 4G range with Blaze 4G, Fire 4G and Play 4G

September 24, 2015 technuter

Kolkata, India, September 24, 2015: Micromax has announced 3 new additions to its existing 4G LTE range – the Canvas Blaze 4G, the Canvas Fire 4G and the Canvas Play 4G. Micromax is boosting 4G adoption in the country by making a full range of 4G enabled smartphones available taking its portfolio to 6 devices in less than three months. The Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G priced at Rs 6,999/-, Rs 6,999/- and Rs 12,499/-, respectively are available across leading online and offline platforms.

Commenting on the new launches, Shubhajit Sen, CMO of Micromax Informatics, said, “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most accessible price points. With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under-penetrated markets. Our 4G smartphone launches are well timed with the 4G technology evolution and rollout to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go. Over the due course of time our entire Canvas range of smartphones will be upgraded to 4G.”

He further added, “We would want to stay true to brand’s positioning of ‘Democratizing Technology’ and help in ‘Massification of 4G’ providing the access of 4G to all with our range of smartphones starting INR 6999/- to 10999/-. We are further looking to expand our LTE range and will be launching 5 to 6 more 4G enabled smartphones at various price points by the end of 2015 leveraging both online and offline channels”.

Canvas Blaze 4G

Priced super affordably at Rs 6,999/-, the all new Canvas Blaze 4G sports a 4.5-inch FWVGA display ensuring an excellent graphic experience. Powered by a 1.1 GHz Qualcomm Snapdragon quad core processer and packed with a 2000 mAh battery, the smartphone ensures that users can experience super-fast internet speeds, seamless multi-tasking and entertainment.

Key features of Canvas Blaze 4G

5-inch FWVGA IPS Display
Android Lollipop 5.1
5MP AF rear camera; 2MP FF front camera
1GHz Qualcomm Snapdragon quad core processor
1GB RAM; 8GB ROM
2000 mAh battery
Priced at Rs 6,999/-

Canvas Fire 4G

With the digital music space exploding with multiple apps offering great music packages for streaming and downloading, the Canvas Fire 4G offers a great music listening experience through its dual front firing speaker technology. The smartphone is targeted at the youth who wishes to listen to music on the go by streaming or downloading at super-fast 4G speed. Loaded with features like a 4.5-inch FWVGA display, Android Lollipop 5.1, 1850 mAh battery and a 1GHz MTK6735 quad core processor, the Canvas Fire 4G is perfect for those who are looking at getting the maximum out of their smartphone.

Key features of Canvas Fire 4G

5-inch FWVGA Display
Android Lollipop 5.1
5MP AF rear camera; 2MP FF front camera
1GHz MediaTek MTK6735 quad core processor
1GB RAM; 8GB ROM
1850 mAh battery
Dual front firing speakers
Price at Rs 6,999/-

Canvas Play 4G

Sporting a large 5.5-inch vivid HD IPS display, a slender exquisitely designed form factor, full lamination Corning Gorilla Glass 3, the Canvas Play 4G is perfect for those who are looking at a seamless multi-tasking experience for the purpose of work and entertainment on the go. Powered by Qualcomm Snapdragon 1.2GHz quad core processor, the smartphone sports a high quality 13MP rear camera and a 5MP front camera which comes with face beauty features promising clearer and sharper images.