Xiaomi announced that it continues to be the market leader in the smart TV segment in Q3 2019, as per IDC’s latest Worldwide Quarterly Smart Home Device Tracker, Q3 2019. With a market share of 33%, MiTV has now maintained market leadership for six consecutive quarters. MiTV has seen a phenomenal Quarter-on-Quarter growth of 46% and Year-on-Year growth of 69%.
As per IDC, MiTV’s market share is:
- 19% greater market share than Samsung India
- 20% greater market share than LG
- 20% greater market share than Sony
- 24% greater market share than TCL
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Raghu Reddy, Head – Categories and Online Sales, Xiaomi India said, “Our TVs have always upheld the core philosophies of providing a content-first and consistent experience with a focus on India. With our content-first approach, PatchWall 2.0 with its beautiful UI provides over 7 lakh hours of content in 16+ languages, 18+ content partners, live news and more. We focus on consistent experience across our entire MiTV lineup by making sure that all our TVs are upgraded with the same PatchWall experience. Additionally, all our TVs are customised for the Indian consumer with features like Data Saver, Vivid Picture Engine, linear TV integration and more. Along with bringing high quality smart TVs, we continue to focus on manufacturing in India. Our offline expansion has also played a big role in sustaining our leadership. We are thankful to all our Mi Fans who have been our constant support in the MiTV journey, and helped us make it better each day.”
Today, apart from online, MiTVs are available across 70+ Mi Homes, 20+ Mi Studios, 2500+ Mi Stores and several Mi Preferred Partner outlets. Also, more than 85% of MiTVs sold in India are made in India with a focus on bringing more component assembly to the country.