LAVA launches Iris Alfa @ Rs 6550

LAVA-Iris-AlfaNew Delhi, India, January 19, 2015: LAVA International Limited, a fast growing company in the mobile handset industry, today announced the launch of LAVA Iris Alfa, a 5” 1.2GHz Quad Core processor smartphone with an elegant design. The smartphone with its 5” IPS Full lamination display makes every image look more real and gives an exquisite look to the device in sleep mode. With the launch of Iris Alfa, Lava aims to gratify the demands of consumers with heavy smartphone usage without compromising on their budget.

Running on Android KitKat, 4.4, LAVA Iris Alfa offers an improved user experience through an enhanced user interface, superior battery life and software performance. The smartphones comes bundled with Truecaller premium – a phone number search app, Rs. 2000 worth free downloads offer on Hungama Music app, a multimedia app for entrainment & Adaptxt that supports 11 Indian local languages.

The smartphone has FWVGA 854X480 resolutions which offers a bright display with rich colors & sharp images for a great viewing experience from all angles. Its width of 71.4 mm and thickness of 9.3 mm makes this an extremely handy smartphone.

The smartphone comes with 5.0 MP Auto-Focus rear camera with LED Flash and a VGA front camera.  The phone runs on a 1.2 Ghz Quad Core Processor and is powered by 1 GB RAM. It comes with 8 GB of internal storage that is expandable to 32 GB providing ample space for installing games, applications and multimedia content.

The smartphone runs on the latest Android KitKat 4.4 with FOTA (firmware over the air) support. On the connectivity front, it supports Wi-Fi, Bluetooth, USB and 3G/Edge connectivity. It is fuelled by a 2200 mAh Li-Polymer battery which delivers longer working hours than most of the other smartphones in this price segment.

Commenting on the launch, Navin Chawla, Vice President & Head Product, LAVA International Limited said, “With the launch of LAVA Iris Alfa we aim to cater to the needs of people who aspire to own a smartphone that looks good and has best in class features at an affordable price. The LAVA Iris Alfa smartphone comes equipped with all the necessary features required in a 5” device to offer consumers a superior smartphone experience.” 

LAVA Iris Alfa handsets are available for sale across all national retail stores, multi-brand outlets and will be available on beginning 19th January. The handset is available in black & white at Rs. 6550.

© News Service

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