Impact of e-commerce on Indian Economy by Mr.Ambareesh Murthy, CEO and Founder,

CEO-and-Founder-Pepperfry-Ambareesh-MurthyE-commerce is growing at a rapid clip driven by the growth in internet users and increases in time spent by users online.

Indian E-commerce is helping catalyze economic growth by creating new business segments, promoting competitiveness and ensuring the spread of business best practices. By providing access to markets across the world for Indian manufacturers and craftsmen, ecommerce is generating new employment opportunities and helping create India’s entrepreneurship ecosystem. Further, as technology, e-commerce, and globalization become closely intertwined, we will see benefits cascading to other sectors of our economy like supply chain, services and logistics.

At Pepperfry, we contribute to economic growth by providing a platform for thousands of small businesses and artisans across the country to showcase their differentiated Home and Furniture merchandize to customers in India and across the world. For many merchants, Pepperfry has become a primary source of income today.

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