Google India and Sony Pictures Networks India Partner for KBC

Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, serving as an interactive knowledge companion for the audience.

For over two decades, Kaun Banega Crorepati has inspired millions by making knowledge aspirational, accessible and empowering. This collaboration will be seamlessly integrated within the show’s content – from guiding viewers through registrations to supporting their overall general knowledge preparation, Google Gemini will play a meaningful role throughout the journey.

This collaboration also brings the power of Google Gemini directly to audiences through interactive touchpoints. On the Google Gemini app, users can get instant, clear guidance on KBC registration steps and criteria, while interactive challenges to be rolled out soon will help people across households sharpen their general knowledge across diverse topics.

Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India (SPNI), said, “Knowledge has always been at the heart of Kaun Banega Crorepati. For over two decades, KBC has inspired generations through the power of learning and continues to evolve with changing times. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show.”

Kanika Kalra, Director, Marketing, Google India, said, “Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”