Freedom 251 launched in India @ Rs.251, cheapest smartphone of India

New Delhi, India, February 18, 2016: Ringing Bells Pvt. Ltd. Launched India’s most affordable smartphone ever- Freedom 251 at Rs. 251 only. Freedom – 251 comes with a powerful 1.3 quad-core processor managed by Android Lollypop 5.1. Freedom 251 has 8 GB internal memory expandable upto 32 GB and 1 GB of Ram. The smartphone comes with 3G connectivity for the users to download and view multimedia content on a 4-inch qHD(960×540 pixels)IPS touchscreen. The phone is loaded with 3.2MP AF Rear Camera &0.3MP Front camera. Battery in Freedom 251 is 1450 mAh. The phone is available for booking from February 18, 2016 on the dedicated website and will be delivered to customers by June 30, 2016.


Mr. Mohit Goel, Director, Ringing Bells Pvt. Ltd. divulging the thought behind launching the most inexpensive handset in his vote of thanks said, “Our latest offering – ‘Freedom 251’- is a gateway to fulfill the aspirations of millions of Indians, and will provide true digital freedom. It has been our Hon’ble PM NarendraModi’s dream to envisage an India that dares to bring about remarkable changes in its policy making, and cater to the demands of every Indian.”

Mr Ashok Chadha, President, Ringing Bells Pvt Ltd elaborated on the usefulness of the mobile phone empowering people in rural India in that “Freedom 251 heralds a new era in the Mobile Handset and Telecom industry from the end consumer perspective in the hinterland of India.Farmers would have access to real time weather forecast and soil conditions which would in turn enhance their productivity and income while reducing uncertainties. Similarly, the fishermen would also have access to real time weather forecast which would enhance their planning and safety. Women would have easy access to police apps to access and enhance their safety. Senior citizens would have easy access to medical apps and enhance their medical connect. Therefore the youth in rural and semi urban centres would have access to a very powerful tool in terms of a feature rich smartphone to increase knowledge and real time access to information, which would in turn enhance confidence and self-esteem and make them feel more equal to those who hail from metros and urban clusters”.

Divulging into the strategy on feasibility of bringing in world’s cheapest smartphone Shri Ashok Chadha, President, Ringing Bells Pvt. Ltd., said, “Our strategy has been in sync with the government’s initiatives of ‘Make in India’, ‘Digital India’ & ‘Skill India’ and anchored on the pivot of ‘Startup India, Standup India’.” Make In India – Starting with the assembly of imported SKD in Phase 1, the company aims at fully indigenous development of the feature rich smartphone for every Indian household eventually.Skill India – Assembly and production facilities, pan India service centers and unique sales and distribution model to drive skill development and employment to the youth of India.Digital India – At an unmatched price point, the new handsets will bring all the benefits of information and communication technology for the benefit of all Indians.” News Service

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