Flipkart introduces ‘Complete Protection’ plan for home appliances

Flipkart announced a comprehensive and first-of-its-kind ‘Complete Protection’ service plan for home appliances including TVs, refrigerators, air conditioners and washing machines sold on its platform. To build stronger trust and value proposition for the customers, the Complete Protection plan will help address all possible types of customer issues through a single window, both within and beyond the warranty period of the product.

It is the most comprehensive and the first plan of its kind for the TVs and large appliances segment in India, and it comes with free doorstep repair, replacement and refund option. Free doorstep repair, replacement and refund services for TVs, refrigerators and washing machines under the Complete Protection plan will be provided by Jeeves, Flipkart’s customer service arm.

Here is a list of the key constructs under the Complete Protection plan: 

  • Covers manufacturing and functional defects, as well as product damage caused by accidents or power surges
  • Promises a 30% exchange value guarantee on TVs in the third year, and a 20% exchange value guarantee on refrigerators and washing machines to help consumers upgrade
  • Offers 3 years of brand-authorized repair, replacement or refund, with original parts for any type of complaint

In line with Flipkart’s customer-focused vision, the Complete Protection plan is an extension of the successful Mobile Protection plan launched earlier to offer a 365 day complete post-purchase solution with personalized door-to-door service for consumers. Going forward, this will be extended to other product categories as well to ensure optimum satisfaction for consumers.

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