Whatfix Expands Its Deployment to GeneraliGlobal Corporate & Commercial’s AGORA Underwriting Platform Across 27 Countries
Whatfix, the global player in agentic digital adoption platforms (DAPs) for enterprises, today announced that Generali Global Corporate & Commercial (GC&C) has deployed Whatfix to drive agentic digital adoption across AGORA, its global underwriting platform, deployed in 27 countries across Europe, the United Kingdom, Asia, and North America.
Since its initial rollout in Portugal in 2021, Whatfix has scaled across the Generali Group to support teams in Italy, Switzerland, and most recently, the UK. Building on these outcomes, Generali has started implementing Whatfix within its Global Corporate & Commercial (GC&C) business unit through a gradual rollout designed to progressively engage all countries where AGORA is deployed. This marks the first deployment of Whatfix within GC&C and further establishes the platform as a key enabler of digital adoption across the broader Generali ecosystem.
AGORA: The Single Entry Point for Global Underwriting
AGORA serves as the foundation of Generali GC&C’s underwriting operations, bringing together risk engineering, pricing, policy administration, and claims-related workflows into a standardized global operating model.
As AGORA expanded across markets, Generali GC&C identified key challenges around user adoption, process consistency, data quality, and maintaining operational integrity across a highly regulated global insurance environment. A significant portion of support requests stemmed from users requiring additional guidance within complex workflows rather than application defects. To address these challenges, the organization selected Whatfix to provide contextual, in-app guidance and analytics directly within workflows.
AI-Native Digital Adoption and Analytics Built for Enterprise Insurance
Whatfix will deploy its AI-native product suite across AGORA, including in-app, contextual guidance embedded directly within underwriting workflows, and AI-powered analytics to identify friction points and optimize processes.
These capabilities are powered by intelligent agents across the Whatfix platform, with ScreenSense dynamically understanding user context and intent to deliver real-time, relevant support within workflows.
Expected Business Outcomes
The initiative is designed to:
- Reduce IT support dependency through real-time, in-app assistance
- Accelerate underwriter readiness and time-to-proficiency globally
- Improve adoption of continuous platform updates through contextual in-app guidance
- Enable consistent underwriting experiences across 27 countries
“AGORA is central to how we serve our global corporate clients,” said Richardson Matthew, Global Head of Operations, Generali Global Corporate & Commercial. “Success starts with deploying technology but is realized by ensuring users can confidently follow the right process, every time. For us, Whatfix is less a training add-on and more an adoption control. It helps us reduce avoidable support demand, reinforce the right path, and deliver a more consistent experience across countries.”
“Enterprise insurers operate in highly regulated, complex environments where every workflow matters,” said Khadim Batti, Co-Founder and CEO of Whatfix. “By combining AI agents, and contextual guidance with analytics within AGORA, Generali GC&C is transforming how underwriting teams interact with technology; making adoption and outcomes continuous, intelligent, and measurable.”
As Generali GC&C continues to evolve AGORA, the focus is shifting from deployment to value realization, improving user proficiency, strengthening service stability, building trust in data, and creating a foundation for scalable innovation across global underwriting operations.
This announcement builds on findings from a recent Whatfix commissioned study with Forrester Consulting, underscoring the critical role of digital adoption in translating enterprise technology and AI investments into measurable outcomes at scale.