MultiTV has registered a strong growth of 100 percent y-o-y, driven by the massive uptake of virtual & hybrid events and OTT video technology. The video platform-as-a-service (PaaS) provider has added 50+ customers across its portfolio in the past six months. Led by a single round of angel funding in 2016, MultiTV aims to touch $100 million turnover in the next 3 years. This success is fueled by the adoption of two of its cutting edge products- BeLIVE, a first of its kind all-in-one live online events platform and CREATOR, an end-to-end white-label OTT solution.
MultiTV’s BeLIVE is a robust and a scalable video platform that is widely used to conduct seamless virtual and hybrid events. It powers businesses to host events like Annual General Meetings (AGMs), product launches, trade shows, conferences, workshops, webinars, concerts, conclaves and meetings online in a seamless manner. Trusted by enterprises and brands alike, BeLIVE is the largest video capture and distribution service in India that has live streamed 1,000+ branded events. Recently, the platform was used to execute AGMs for four large corporates in India with a combined viewership of 7+ million shareholders, and the largest COVID fundraiser with 400+ million viewers over 3 days.
With over 15 million daily video viewers, MultiTV’s CREATOR is contributing about 15 to 20 percent of India’s daily OTT viewership. CREATOR is an ERP for OTT platforms and currently supports 100+ million viewers yearly. It is also giving businesses a platform to market their video content as a personalized viewing experience and monetize their content on their own terms.
Talking about MultiTV’s differentiating proposition, Vikash Samota, Founder & CEO, MultiTV said, “The last few years have seen video technology as the disruptive force that is transforming practices and experiences across industries. It successfully continues to remold habits across the entire age spectrum globally. Since its inception in 2014, MultiTV has aimed to deliver exceptional online video experiences with the best-in-class technology. BeLIVE and CREATOR are our owned IPs powered by a comprehensive tech stack developed in-house. The success of our endeavor is quite visible with our customer repeat rate being more than 75 percent.”
Focusing on future plans for MultiTV, Samota said, “Currently, the company’s monthly organic growth rate is around 15-20 percent. While the Indian market will remain a key focus area for MultiTV, we also plan to expand our global footprints by hiring and establishing sales teams in new markets like US and Europe. Our second focus will be on expanding the current product suite through new product innovations for future growth and new revenue streams.”