Ola Electric Subsidiary Company कृत्रिम acquired BharatSah’AI’yak to scale AI-driven assistance in India
कृत्रिम has acquired BharatSah’AI’yak – an AI-powered platform developed by Samagra – that has been instrumental in rapid deployment of AI solutions in government initiatives across education, agriculture, and governance. With this acquisition, कृत्रिम aims to leverage its own advanced Large Language Models (LLMs), cloud infrastructure and the underlying agentic platform powering Kruti – its latest agentic AI Assistant app – to scale BharatSah’AI’yak pan India, marking a pivotal advancement in the company’s mission to democratise AI across India’s public services, enterprises, and citizen engagement platforms.
कृत्रिम has also onboarded Samagra’s core AI team to ensure innovation continuity. The integration of BharatSah’AI’yak with कृत्रिम Cloud, along with कृत्रिम’s agentic platforms and LLM models, enables the company and its partners to serve a wide range of use cases and government applications.
कृत्रिम spokesperson said, “Integrating BharatSah’Ai’yak into the Krutrim ecosystem widens its offerings, lending cutting edge AI-centric assistance and support to a range of government initiatives, programs and schemes – thereby spearheading and strengthening the democratisation of AI, making it beneficial and accessible to every Indian. At कृत्रिम, we have onboarded the country’s brightest minds to develop a platform that reflects the diversity, depth, and richness of Indian languages and culture. This integration enhances our ability to build AI that is inclusive, intuitive, and deeply rooted in the lived realities of India. With कृत्रिम, we remain committed towards making ‘AI for all’ a reality, empowering every individual with technology they can truly call their own.”
BharatSah’AI’yak specialises in creating Bharat-focused, vernacular Retrieval Augmented Generation (RAG) based AI bots that deliver both text and voice-led experiences. The platform excels at developing solutions that blend conversational and deterministic flows while remaining cost-effective and accessible for last-mile users.
The platform’s success is demonstrated through several high-impact implementations:
- KumbhSah’AI’yak: India’s first AI-powered chatbot for Maha Kumbh 2025, providing pilgrims with 24/7 guidance on rituals, navigation, accommodations, and attractions. कृत्रिम delivered cutting-edge hosted open-source LLM services for the chatbot.
- AMA Krushi AI chatbot in Odisha for voice-led agriculture and scheme advisory for farmers in local languages, based on official government data.
With कृत्रिम’s advanced AI models, cloud infrastructure and the agentic platform underlying Kruti, these specialised assistants can now scale to serve more users across diverse domains with intuitive, efficient, and language-inclusive interactions.
कृत्रिम recently announced the launch of Kruti, the country’s first agentic AI assistant designed to go far beyond conventional chatbots. Kruti is poised to lead to a paradigm shift in AI, moving from passive responses to proactive, agentic task execution. Kruti can execute tasks like cab booking, food ordering, bill payments, image creation, and in-depth research, while also supporting read-aloud responses. Additionally, it offers advanced AI features like in-depth research and image creation free of cost for users.
