Unlockar supports PETA for its ‘Be an Angel for Animals’ Campaign
New Delhi, India, July 7, 2014: Unlockar Apps Pvt. Ltd. (Unlockar), a mobile start-up focused on improving android users lock screen experience and in turn making it more rewarding, effectively completed its second CSR initiative within two months of its beta launch for PETA. The campaign – ‘Be an Angel for Animals’ urged masses towards adopting animals instead of buying them!
In its week long PETA ‘Be an angel for animals’ campaign, Unlockar successfully managed to capture the users attention via the eye pleasing content provided on the lock screen.
On swiping left on the lock screen, the users were directed to the donation page on PETA’s website. This activity resulted in more than sixteen thousand lock screen impressions, leading more than three thousand users to the PETA Donation page.
Unlockar has always been on the forefront when it comes to supporting social causes. The company also plans to continue its effort on behalf of its users to spread as much awareness as possible.
Director of Unlockar Manish Garg said, “It is always fulfilling when Unlockar acts as a platform for various social initiatives. We have and will always put forward our help when it comes to making any contribution. We are thankful to PETA for choosing us to be their partners. Along with the objective of providing interesting content to our users, we would like to engage and assist in such social initiatives.”
Director of Unlockar Pulkit Ahuja said, “We love pets, and we believe that in a start-up culture as in any other work environment, pets are the best way to combat the ever increasing deadlines and work pressure. No matter in whatever firefighting situation one is, a glance at these innocent playful angels and we get a feeling – ‘All Is Well’. Our inveterate love for animals can be seen from our policy of allowing employee pets in our office premises. Miller, our UI Designer Daljeet’s Labrador is a regular visitor to Unlockars’ office.”
Unlockar has already concluded a social campaign for the NGO Akshaypatra in the previous month.
