New Delhi, India, April 8, 2015: Spice Mobiles, India’s leading mobile handset company, has announced its associate sponsorship for the Rajasthan Royals (RR) team in the Indian Premier League’s eighth season which starts from 8th of April, 2015. As a part of the sponsorship agreement, the logo of Spice Mobiles will occupy the leading side position on Rajasthan Royal’s playing trousers.
As part of the agreement, Spice Mobiles and Rajasthan Royals will also launch a series of joint marketing initiatives to engage and connect with their young consumers and fans. In addition, Spice Mobiles will have significant branding exposure at all home games of the Rajasthan Royal along with in-stadium promotional rights.
Announcing the tie-up, Prashant Bindal, CEO of Spice Mobility Ltd, said “I am delighted to announce our partnership with Rajasthan Royals for the eight season of the IPL. The team is a strong contender in the tournament and Spice Mobiles is a strong player in the Rajasthan market. Through this partnership we aim to bring together our youthful brands and look forward to engaging with our customers around the most popular cricket tournament in the country. We wish the team good luck and a great season in the tournament ahead.”
Commenting on the partnership, Raghu Iyer, CEO of Rajasthan Royals, said, “Rajasthan Royals is pleased to partner with Spice Mobiles, as the team’s associate sponsor. We welcome them into the Rajasthan Royals family. We trust that this will mark the beginning of a long and fruitful journey for both organizations in the time to come.”