New Delhi, India, April 01, 2015: In a step towards enhancing the fans’ experience, Kings XI Punjab has announced their partnership with Blippar, the world’s largest image recognition and augmented reality platform. The collaboration for IPL Season 8 will provide fans an opportunity to book tickets & buy merchandize online via their smart phones leveraging KXIP ads or logo directly. In addition to this, cricket enthusiasts can get fun anecdotes about their favorite players, clicking pictures with their favorite team member and surf through interesting KXIP trivia through the Blippar app.
Commenting on the development, Fraser Castellino, COO, Kings XI Punjab said,” At Kings XI Punjab, we are constantly looking for more opportunities to engage with our fans. This year, we have partnered with Blippar to provide an interesting and unique interface. With this unprecedented and innovative offering, we hope to enhance the experience of our fans and change the way they connect with us. I am positive that this collaboration will help us in reaching out to more cricket enthusiasts across the induct them into our pride.”
Also commenting on the association, Arnav Ghosh, Regional Director at Blippar India, said,” One of IPL’s most popular teams partnering with the world’s largest visual marketing platform is a marriage of excellence. Through our world class technology, we are looking to enable a very compelling and innovative content led engagement for KXIP fans, I am sure it will create new benchmarks in content and sports marketing.”
The application is available on all leading operating systems like ios, android and windows.