Bangalore, India, October 01 2014: InMobi, the world’s largest independent mobile advertising platform engaging 872 million active uniques in over 200 countries, today launches InMobi Guaranteed Outcomes for brand advertisers. InMobi Guaranteed Outcomes is a real-time decision engine where each ad impression served guarantees the desired outcomes for brands by meeting their Key Performance Indicators (KPIs).
This new offering increases the engagement rate of an advertising campaign, as well as specifically guarantees an outcome as a result of this engagement, improving the overall scope of monetization for publisher partners.
InMobi Guaranteed Outcomes stems from a deep understanding of users and their preferences in order to influence their buying decisions. This offering goes beyond traditional impressions or views as the only terms of measurement and ensures that the Call-To-Action or campaign parameters are achieved beyond expectations. As users go through varied phases of understanding and buying a product, InMobi capitalizes on these moments of maximum opportunity to deliver the most engaging ad experience. This engagement guarantees desired outcomes.
Initial tests with brands using InMobi Guaranteed Outcomes have shown increased engagement rates of up to 3 percent with rates typically higher by 2 to 3x than agreed rates. Specifically, these initial tests showed a 4.3 times increase in Call-To-Action (CTA) rates for a global US-based beverages client, a 3 times increase in CTA for US-based QSR (Quick Serve Restaurants) multinational client and a 3.4 times increase for a European auto client.
“As a brand advertiser, you are focused on business outcomes, not just impressions. InMobi Guaranteed Outcomes is the realization of multiple years of investment in decision and predictive sciences. Using advanced machine learning algorithms, InMobi takes the uncertainty out of mobile marketing campaigns to deliver precise results,” said Preetham.V.V., Global Head – Brand & Commerce Products, InMobi.