element14 acknowledges TE Connectivity and Texas Instruments with awards for outstanding marketing partnership in Asia-Pacific

India, 7 April 2014:  element14 acknowledged TE Connectivity (TE) and Texas Instruments with two awards at Electronica China 2014. These awards recognised the outstanding commitment from both TE and Texas Instruments in their year-long collaboration on co-marketing activities with element14 throughout Asia-Pacific.

Jeff Uden, Vice President – Product and Supplier Marketing, element14 Asia-Pacific said, “The last year has been quite exceptional in terms of the new levels of engagement with our top suppliers on a variety of marketing programmes and new products. We are delighted with the results that show what close collaboration can achieve. We identified Electronica China as the right time to acknowledge these two suppliers for their whole-hearted and generous support.”  

TE received the award for ‘Best Channel Support’. The engagement between element14 and TE strengthened in the past year, resulting in element14 now offering over 32,000 TE products in Asia Pacific, one of the most comprehensive selection of connectors, passives, relays, cable accessories and circuit protection for electronics design and manufacturing. The solution microsites dedicated to I/O communications, subsystem design, material handling, and industrial control have contributed to outstanding results for TE products in terms of new customers, more lines and larger orders per customer, and higher e-commerce sales.

Texas Instruments received the award for ‘Best marketing support – Apac’ for its partnership with element14 on a series of marketing programmes on TI development kits and a wide range of industrial segment products. Within its dedicated microsite for development kits, at http://in.element14.com/development-kits, element14 stocks over 2,000 TI development kits, which provide engineers a quick start to the early stages of their electronics design. Together with dedicated marketing programmes, TI dev kits have been the best-selling kits among element14 customers in the last two years, both online and offline.

At Electronica China, element14 unveiled a host of new products together with partners Freescale, Atmel, Cypress, Raspberry Pi, Embest, Richtek, Bourns, Hammond and more. Electronics design engineers, engineers and buyers from CEMs, OEMs, production and maintenance, and electronics enthusiasts who are interested in these products can contact sg-sales@element14.com.

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