Dell kicks off the new term with the ‘Back to School’ Campaign

Dell-India-logoChennai, India, May 05, 2014: Dell India, India’s leading end-to-end technology solutions provider today announced the launch of Back to School 2014, an initiative to re-iterate Dell’s focus on empowering the education segment in tier 2 and tier 3 cities. The campaign kicks off in April, continuing through May till June, 2014. Even as school students step into their summer vacations, these offers enable parents to equip their children and provide learning content and tools that will help them prepare for the beginning of the new school year.

To re-invigorate the bright young minds of school students, Dell is providing a combination of offers which will help intensify and spark their curiosity. These offers available on the Dell Inspiron AIO and Desktops include a partnership with Edurite to provide the Edurite Self Learn Smart Education pack and Bata gift vouchers.

The Back to School campaign is a one in of a series of outreach programs planned in 2014. These programs have been designed to expand the influence of technology with a strong focus on Tier-2 and Tier-3 towns, where the computing experience has only partially made its way into the homes of young school students. With its flagship Go Rural program, Dell intends to take the PC directly to the masses in Tier 2 & 3 cities. With its unique ‘Show & tell’ format, the customers get to experience the latest technology products on the go.

Dell believes that it is the ambition of the school and college-going student generation and their determination to success in achieving their passions that is fueling the technology offerings of today.

P. Krishnakumar, Executive Director and General Manager, Consumer & Small Business, Dell India, said, “Back to School is an extension of our existing focus on the school-going student community. It is based on the belief that with technology, school students have the support they need to expand their horizons when it comes to studies and are enabled to achieve more. At Dell, we strive to create the ideal companion in gaining knowledge, while also making the process of education exciting, entertaining and enlightening. It is to heighten this spirit, and to further our efforts with the increasingly aware & aspiring student population in Tier 2 and Tier 3 markets, that we have come out with an array of exciting offers centered on school students.”

As part of this activity, the following offers will be available on Inspiron Desktops and All-In-Ones:-

Educational content: In order to add further value to the technology experience of a student, Dell India has partnered with Edurite in order to deliver educational content packages. Free Edurite Self Learn Smart Education packs worth upto Rs. 2500/- will be offered with every Desktop of AIO purchase.

Gift Vouchers: Encouraging school students to include a Dell desktop/AIO on their school checklist for the new term, Dell is also offering assured vouchers from Bata on the purchase of either of the products.

Warranty Extension: Dell is also offering warranty extensions on AIOs which are currently in the market, from the standard 1 year to a period of 2 years. This service can be availed online conveniently with a quick online payment on

Additionally, starting April 18th, all new AIO models will automatically come with a 3 year warranty period.

These offers will be available across country, at all retail formats from Dell Exclusive Stores, to Multi-Brand Outlets, Large Format Retail stores as well as official online retail portals.

All customer vouchers and offers can be availed by customers on

To maximize the reach of this campaign, and to ensure visibility for the Back to School offers across market tiers, Dell will kick off ‘Back to School’ with a 360 degree marketing campaign, spanning its communication across platforms like television, radio, print and even across cinema halls across the country.

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