Connecting Homeowners and Homemakers Online: UrbanHomez

UrbanHomez-LogoNew Delhi, India, November 12, 2014: Connecting homeowners with thousands of top architects, interior designers, contractors and suppliers in their city and across the country, UrbanHomez is India’s largest online platform for ‘Home Renovation, Design & Decor’ focused on the $100 Billion Home Improvement Industry. It is the one stop destination for home owners looking for Design ideas, Design Advice, Interior Designers, Contractors, Furniture, Modular Kitchen, suppliers, home furnishing & décor products, etc. One of the USP’s of the company is that it is the only portal in India which publishes Rates for Home Renovation related services and base construction materials.

“The mission of UrbanHomez is to provide choice, transparency & efficiency to home owners in their home renovation decisions and projects and help the Home Improvement industry get more organized and transparent. Today, we have approx. 50,000 professionals and suppliers from more than 100 cities registered on the portal and we see users making 450,000 searches per month looking at these professionals to fulfill their requirements,” said Kapil Agarwal, Founder and CEO of UrbanHomez.

“Owing to the tremendous response, we intend to stay focused on the Indian market and have physical presence in top 15 cities of India over the next 3 years,” Kapil added.

UrbanHomez is gaining visibility and acceptance as is reflected by month-on-month increase in traffic. With extremely user favoured content, the site is receiving tremendous response which is demonstrated by the fact that 40% are repeat users; which is one of the highest in the industry. The facebook page of the portal is also very popular among the user with 2,30,000 Likes, 1.20 million monthly views and 15% user engagement.

UrbanHomez is visited by 300,000 to 350,000 users per month and is targeting traffic of more than 1.0 million users per month by mid of 2015, with users looking for architects, interior designers, contractors, furniture, bathroom fittings, tiles, etc. These user searches & enquiries are generating business of approx 3.0 to 5.0 crores per month for the various professionals & suppliers registered on the portal.

It is the only site which publishes rates of basic contractor services and construction materials on the site so that home owners can take an informed decision and negotiate better rates with their contractors for their projects.

UrbanHomez is targeting home owners and specifically women in the age group of 26 years to 50 years, since most of the decision with regard to home renovation & décor are taken by women. The company has also launched ‘Designbooks’ which is an online Home Design Scrap Book for home owners.

© News Service

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