OnePlus announces a strategic partnership with Lionsgate Play, the fastest growing streaming platform. The new-found collaboration will offer access to the extensive, global content library of Lionsgate Play for OnePlus TV users. It is also set to strengthen Lionsgate Play’s user base by enabling an incredible content viewing experience on OnePlus TV’s large, premium screens.
With the diverse content catalogue from Lionsgate Play now available on all OnePlus TVs, including the newly launched OnePlus TV U1S, users will be able to enjoy an enhanced viewing experience with rich content. Lionsgate Play will be easily accessible on OxygenPlay, the content discovery platform of OnePlus TV, thus allowing users to easily access an assortment of content from various content partners. Lionsgate Play is known for its bespoke content including academy award winning movies, box office hits and local titles. In addition to this global content, OnePlus users can also access extensive content available in six different languages – Hindi, Tamil, Telugu, Marathi, Kannada and Bhojpuri.
Marking the partnership, Navnit Nakra, Vice President, Chief Strategy Officer and Head of India Sales at OnePlus India shared, “With the OnePlus smart TV portfolio, our focus is to provide an unparalleled and immersive smart TV experience to our community. The partnership with Lionsgate Play will provide our OnePlus TV users access to exclusive content curated from all over the world across genres and languages thus further elevating their content viewing experience.”
Addressing the partnership, Amit Dhanuka, Executive Vice President at Lionsgate said, “To penetrate deeper integration of our offerings, we saw this as a great opportunity to associate with OnePlus. We are big believers of the large screen format as it is the best place to watch premium content and adds richness to the experience. This partnership will strengthen our audience base and provide a great viewing experience. We have seen a tremendous response to the service launch in India as people are loving the content and the experience. Few titles that are breaking all consumption records on our platform are Hunter Killer, Angel Has Fallen, Normal People, The Girlfriend Experience, John Wick 3, Love Island among others. We are also seeing deeper penetration by means of dubbed languages and have takers in Tier 2 cities plus as well. It only makes sense to make the service available at as many touch points as possible to ensure people are able to access us from their favorite devices.”
OnePlus recently launched its brand-new OnePlus TV U1S in India. The OnePlus TV U1S reinforces the brand’s vision to offer a seamless connected ecosystem experience to its users. It offers best-in-class 4K UHD display, and immersive audio co-tuned with Dynaudio, the premium Danish loudspeaker maker. It features a premium, bezel-less design across a range of screen sizes, providing users with an immersive cinematic experience. The OnePlus TV U1S offers breathtaking sharpness, clarity, and vibrant color with the 8.3-million-pixel display along with an enhanced 93% DCI-P3 Wide Color Gamut. Users can conveniently access their choice of content through hands-free voice control using the Speak Now™ feature on the OnePlus TV U1S, without having to rely on traditional remotes. Users can also easily connect their OnePlus wearables such as the OnePlus Watch, OnePlus Buds and OnePlus Buds Z to the new OnePlus TV U1S, to enjoy a truly seamless connected smart TV experience.
The OnePlus TV 50 U1S is priced at 46,999, OnePlus TV 55 U1S is priced at 52,999 and OnePlus TV 65 U1S is priced at 68,999. The new OnePlus TVs are available for purchase on Amazon.in, OnePlus.in, Flipkart.com, as well as partner retail stores.