TIMEX launches its analog activity tracker in India – METROPOLITAN+
New Delhi, India, February 23, 2016: TIMEX today announced the launch of Metropolitan+ for stylish men on the go. An analog activity tracker, Metropolitan+ is TIMEX’s foray into the connected style collection. It encapsulates the beauty of a traditional watch and the functionality of an all-day activity tracker.
The Metropolitan+ is a smart beauty that uses Bluetooth technology to connect with your phone and track all day activity – steps, distance and calories. One needn’t go through the hassles of charging, with a battery power of 1.5 years (18 months). The USP of the watch is the ability to view stats on the watch dial. One glance at the watch and you can see the percentage of goal accomplished.
Anupam Mathur, Head – Sales and Marketing, Timex Group India Limited said, “An active lifestyle often makes you give up on important things in life. TIMEX wants its consumers to not give up on their style for functionality or vice versa. Metropolitan+ is for the modern day men who demand a fit and active lifestyle and are always connected on the go. It is a perfect fit for the men who are interested in tracking their daily progress but wouldn’t want to sacrifice the beauty of a traditional watch on their wrist, a best of both worlds. With Metropolitan+, the daily lifestyles of our male consumers will become effortless, convenient and dynamic.”
Commenting on this exclusive partnership, Mayank Shivam, Category Leader, Amazon Fashion, said,“Amazon.in is a platform of choice for customers to shop online for wearable technology as well as fashion products. Timex Metropolitan+ is a perfect blend of fashion and technology that will make our customers’ lives easier while enhancing their fashion quotient. We are happy to be the exclusive partner for Timex on this as we continue to offer easy, convenient and reliable shopping experience to our customers across the country. This initiative is in keeping with Amazon.in’s endeavor to bring the best of the brands for Indian consumers and we are confident that the Metropolitan+, exclusively available on Amazon.in, will be a product they will love to own”.
The Metropolitan+ will debut in two unique styles. One watch has a silver-tone case, a black dial with red accents and a textured leather strap. The other variation features a black case with a black dial and orange accents and comes with interchangeable black silicone and orange nylon straps. Both styles feature quick-release straps so you can easily change your look. Both watches also feature Timex’s signature INDIGLO night-light, and the phone app is compatible with both iOS and Android devices. The phone app stores all of your data, so you can access and analyze it at any time.
Pricing and Availability:
The TIMEX Metropolitan+ is priced at INR 9,995.
