launches ‘JBL Go’ exclusively in partnership with Sahil International for Rs.1999/-

JBL-GoNew Delhi, India, February 11, 2015:, India’s largest online marketplace, has announced the exclusive launch of ‘JBL Go’ in partnership with Sahil International. JBL Go is a wireless ultra-portable Bluetooth speaker with mic including echo & noise cancellation and aux-in connection features. Priced at Rs.1999/-, the speaker is equipped with 600 mAh rechargeable battery which provides users with non-stop entertainment for over 5 hours once fully charged.

The JBL brand has always been at the forefront of innovation, introducing award winning products that deliver great sound and dynamic design. Continuing its tradition of providing customers a superior and elevated audio experience, JBL Go speaker promises to deliver powerful & high impact sound. It takes the entertainment quotient higher with its effective audio output at an affordable price range. 

Tony Navin, Senior Vice President, Electronics and Home, said, “The portable bluetooth speaker market is booming in India and JBL has taken the lead in gaining significant mindshare in this space. Snapdeal has become the preferred destination for bluetooth speakers with the widest range of products at best prices. Being the largest marketplace with instant access to over 40 million users across the country, it gives brands an opportunity to launch products with instant reach to all our users. JBL Go on Snapdeal will be accessible to consumers across 5000 towns and cities. The product in itself will be a trendsetter in the market and we are excited about this launch.” 

Commenting on the launch of the new product, Sahil Sani, Managing Director of Sahil International, said, “With the launch of the JBL GO exclusively on Snapdeal, the largest selling bluetooth speaker brand has revolutionized not only the category but also the way in which consumers have access to leading brands. The fact that the JBL GO sounds and looks fantastic at only Rs.1999 and has every feature like Bluetooth audio and smartphone connectivity for hands free conferencing is only the half of it. Snapdeal being one of the largest B2C shopping destinations gives us literally instant access to every consumer overnight. With targeted and general promotions done simultaneously by JBL and Snapdeal we go to market in a few hours of the product hitting Indian warehouses. A revolutionary product on a revolutionary platform is the new way. Some people call it e-commerce I call it new commerce. It works.” 

This speaker is designed with minimalistic approach to size & is easily portable. Users can carry it to family picnics, beach parties, sports practice or on evening walks to keep them constantly entertained. What’s more users can also play sound tracks available on their mobile phone by simply pairing the speaker through Bluetooth connectivity. The built-in speakerphones have noise cancellation technology that’s allows users to take calls conveniently. This dual functionality makes this speaker a great value for money product.

© News Service

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