TECNO will be coming soon with launch of its two bellwether smartphones under its popular camera-centric CAMON series. The launch is expected to happen sometime in the mid-February 2020. The 2020 range of CAMON smartphones is expected to shake up the existing photographic experience in the sub-15k smartphone category with segment-first camera features.
The new CAMON smartphone is tipped to come with a superior AI Quad rear camera. Going with the ‘Big trend’ of 48MP primary camera & TECNO’s core philosophy of introducing premium features at affordable price-points. The new CAMON smartphone may be equipped with 48MP main camera.
TECNO has already achieved success in the INR 6-10k segment. As per Counterpoint 2019 report, TECNO showcased YoY growth in INR 6000-INR 10000 segment by bringing premium features such as 6000 mAh battery, bigger screen & dot-in display at lower price points. The brand has already spoken of its intent to consolidate its position among Top 5 offline smartphone brands of India with a strong portfolio across INR 5-15k category by providing customers with a wide range of options across price points.
The new CAMON portfolio will continue with its “For India” Smartphones mantra to cater to Indian consumer Sensibilities and requirements