Panasonic launches its first Big View Display smartphone, Eluga Ray 550

Panasonic India today introduced its first Big View Display smartphone,the Eluga Ray 550, which comes with an 18:9 aspect ratio and 5.7” HD+ IPS display screen. Aesthetically crafted, itcomes with a metallic design, 1.3GHzQuad core processor, 3GB RAM, 32GB internal memory expandable up to 128GB and OTG support to enhance the storage options. Eluga Ray 550 is priced at INR 8999 and will be available exclusively on Flipkart from the 5th of April 2018

The new Big View HD+ IPS display is toppedwith 2.5D curved glass to provide a great visual experience. Eluga Ray 550 is integrated with 13 MP Auto focus rear camera with LED flash and 8MP front camera with front LED flash to capture stunning pictures even in low light conditions.It is powered by Android™ 7.0 Nougat OS which helps you multitask and handle multiple apps simultaneously.

Additionally, the smart device is equipped with features such as smart lock, trusted voice and finger print senor forsupreme device security. A powerful 3250mAh battery ensures longer usage without a charge.For connectivity, the device has a dual SIM (Non-Hybrid)–2G / 2.5G / 3G / 4G – LTE configuration, direct Wi-Fi and Bluetooth.The 4G VoLTE enabled phone is available in 3 stunning colours- Black, Blue and Gold.

Eluga Ray 550 is also equipped with Arbo,the virtual assistant that uses artificial intelligence to track and learn your daily activity patterns, prompting you to do things as per your timings thereby, making your life easier and simpler.

Mr. Pankaj Rana, Business Head, Mobility Division, Panasonic India said, “We are entering into the ‘Big View Display’ smartphone category with the launch of Eluga ray 550 so as to enhance the viewing experience of our customers and provide a display which is not only big but also pleasing to the eye. Panasonic is committed to scale new heights of product innovation and we are focused towards embedding powerful features in our upcoming range. We will continue to offer the best of the best at an affordable price to accommodate our customer’sevolving lifestyle”.

Ayyappan Rajagopal, Senior Director – Mobiles at Flipkart said “We are glad to launch the Panasonic Eluga Ray 550 exclusively on Flipkart and are happy to expand our customers’ choices in the budget segment. With this, Panasonic has introduced the most beautiful display at a breakthrough price. This launch marries well with Flipkart’s vision of making smartphone technology affordable”

Panasonic Eluga Ray 550 Specification, Key Features, Price in India


MODEL NAME Panasonic Eluga Ray 550


13.97 cm (5.7”) HD+ IPS Display with 2.5D Curved glass
PROCESSOR 1.3 GHz Quad-Core Processor MTK6737H
OPERATING SYSTEM Android™ 7.0 (Nougat)

Expandable up to 128 GB

CAMERA 13MP AF Rear Camera with LED flash
8MP Front Camerawith LED flash
BATTERY 3250 mAh Battery
DIMENSIONS 152.5*73.3*8.5mm
CONNECTIVITY Dual SIM(Non-Hybrid) (2G / 2.5G / 3G / 4G – LTE )



GSM 850/900/1800/1900

UMTS- 900/2100


802.11 b/g/n,2.4G


Bluetooth™ 4.1 , Micro USB 2.0
SENSORS Accelerometer, Proximity, Ambient Light,Magnetometer, OTG, Fingerprint
INBOX ACCESSORIES Main Device, Charger, Cable, Protective Screen Guard, SIM tooling pin, Earphone, Quick Start Guide, Warranty Card, Protective Cover News Service

Ganesh Mundhra

"Programmer by Profession, Writer by Passion" His interests range from photography to technology.

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