OnePlus partners with DAG Modern to bring exquisite modern art with its latest smartphone

Bangalore, India, November 2, 2015: OnePlus today announced its association with DAG Modern, which has one of the finest collections of 20th century Modern and Contemporary Indian art. The first-of-its-kind partnership between a smartphone company and a modern art gallery, marking the coming together of powerful technology and historic art, two varied forms of expression, reinforcing the belief that OnePlus X will enable people to rediscover and rejoice the art of craftsmanship.

OnePlus X is designed to offer a beautiful, powerful and holistic experience that allows users to express themselves. Now a new dimension to user experience will be introduced through wallpapers of famous works of Indian artists which will come exclusively integrated with the OnePlus X. The association is inspired to appeal to design-conscious audiences who like to explore their individuality and would naturally choose the OnePlus X as an extension of their stylish and creative selves.

Four highly acclaimed works of art by three renowned artists have been selected for this project. These works of art will be embedded as wallpapers in the OnePlus X. The device will include two artworks by Sohan Qadri, who settled down in Copenhagen and devoted himself to creating ink on paper works with a beautifully coloured palette; one artwork by Bimal Dasgupta, who worked in the abstract genre and is known as a brilliant colourist and a fourth piece of artwork will is by Shanti Dave, yet another abstract artist whose paintings reference the mysteries of unknown worlds and civilisations.

Commenting on the nature of the association, Vikas Agarwal, General Manager – India, OnePlus, said, “OnePlus X is our greatest feat in style, engineering and craftsmanship. We are inspired by design and are pleased to introduce the element of art to your smartphone experience. The unique partnership brings alive an exquisite collection of modern artwork of renowned artists in the hands of our users.”

“These artists are part of the DAG Modern stable and are all masters in their own right who established their credentials with their work. We are delighted that a technology company such as OnePlus has chosen to use art in such a creative fashion, linking the widely differing worlds of technology and art. I can only hope for more such sensitive collaborations in time to come,” said Ashish Anand, Managing Director, DAG Modern.

Karan Sarin, Head of Marketing, OnePlus India added, “We are hosting two pop-up stores at the DAG Modern galleries in Mumbai and New Delhi on November 2nd and 3rd respectively. The aim is to bring the design marvel – the OnePlus X – closer to people who appreciate art. At the pop-up stores, OnePlus fans and art connoisseurs will get an exclusive opportunity to experience the device which will be on display at the galleries before it goes on sale”.

© News Service

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