Lava launches its Iris Pro 30 smartphone

Lava-Iris-Pro-30New Delhi, India, January 20, 2014: LAVA International unveiled its much awaited iris pro series by launching the premium Iris Pro 30 smartphone, which will be the India’s lightest smartphone in the 4.7” or more screen size category. The series is designed on the theme ‘Art meets Smart’ and comes with beautiful design & features exemplifying sleekness, elegance & quality. With the launch of the 1st smartphone under this series, Lava expands its portfolio of high end smartphones and provides users an excellent proposition.

Lava Iris Pro 30 is a high-end Android Smartphone with 4.7 inch HD IPS (312 ppi) display featuring OGS (one glass solution) that makes it one of the slimmest phones at just 7.5 mm thickness. This thickness has been achieved due to a combination of OGS, slim LCD, Full lamination, slim battery cover and an outstanding architecture integrating all the components. The LCD used is from Sharp, a leading Japanese LCD manufacturer. This LCD possesses 500 LCM bright display, one of the best in this category. It weighs a mere 114 grams, making it the lightest phone in India in 4.7” or more screen size category. A high strength Corning Gorilla Glass makes the phone resistant to scratches. Full lamination eliminates air gaps between LCD and glass and makes it look perfectly black in sleep mode. This also renders more vibrancy to the images in non-sleep mode giving the phone an exquisite look and feel and an exceptional viewing experience to the user.

Equipped with an 8MP rear camera, 3MP front camera, Dual LED flash and BSI sensor the iris pro 30 camera give users an outstanding shooting experience along with features like face detection, four-directional panoramic view and 1080p video recording at 30fps.

The Lava Iris Pro 30 is an equally good fit for gaming enthusiasts. With its 1.2 GHz Quad Core processor and SGX 544 GPU, the phone offers a lag free experience and renders excellent graphics for high-end graphic intensive games.

The phone packs a 2000mAh battery with CABC (Content Adaptive backlight control) technology that enables it to last 30% more compared to conventional smartphone batteries. The technology intensifies the black and reduces the shadow to increase the transmission of the LCD display giving a sharp image while turning down the backlight to save battery. The phone comes with some innovative software features as well, such as flip to mute, lift to answer and call, video PIP, voice and face unlocking. The device is OTG enabled which allows it to directly read data from pen drives and receive inputs from keyboard or mouse.

Lava Iris pro 30 also comes with quad band support that enables it to work in Americas, Asia and Europe.

Chairman & Managing Director at Lava International Hari Om Rai said, “We are elated with the overwhelming response around the launch of much awaited Iris Pro 30. Lava Iris pro 30 is a ‘piece of art’ especially crafted for those seeking smartphones that combine exquisite beauty and unmatched functionality.

“With the launch of Iris Pro series, we have expanded our offerings in mid to premium smartphones category. Iris Pro 30 demonstrates our commitment to excel in offering the best possible user experience. We are very excited with the consistent growth of the brand in India, and are confident of scaling newer heights in 2014, with our premium product portfolio”, Hari Om Rai further added.

Lava Iris Pro 30 is a beautifully crafted, super slim, fast and easy-to-use smartphone that delivers effortless multitasking and better battery performance making life easier and hassle-free. Priced at Rs. 15,999 Lava Iris Pro30 will be available across national retail chain stores, multi-brand outlets across India and online stores beginning 3rd week of January.

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