Fitbit unveils its new fitness wristband ‘Fitbit Alta’

New Delhi, India, February 04, 2016: Fitbit has launched Fitbit Alta – a slim, sleek fitness wristband that can be personalized to fit your style, while advanced health and fitness features make tracking workouts effortless and deliver positive motivation to keep you moving. Fitbit Alta is designed with a satin finish, stainless steel body and features a line of stylish interchangeable bands in multiple popular colors and premium materials so you can find the right style for every occasion.

In addition to automatically tracking your all-day activity, exercise and sleep, it’s equipped with Reminders to Move, nudging you to stay active throughout the day for better health, while providing visual feedback on your progress and keeping you connected with the smart notifications you need most on a vibrant, slender display. Fitbit Alta is available today for retail availability starting in March 2016.


“Fitbit Alta will turn heads as our most fashionable device yet. The attractive, versatile design of this new fitness tracker fits seamlessly into daily life – from the gym to the office to a night out,” said James Park, CEO and Co-Founder of Fitbit. “Alta features the everyday tracking Fitbit is known for, along with innovative and purpose-built features that push users to do more. Paired with our large, engaged global social community, Alta is an exciting product for everyday users who are looking for a simple way to stay motivated and connected, that also fits with their personal style.”

Pricing & Availability

Fitbit Alta is available from early March 2016 for INR 12,999, online exclusively on Amazon India and across Reliance Digital, Croma, Helios, Jumbo and Vijay Sales retail stores – with global availability in stores and online worldwide in March 2016 (U.S., Europe/South APAC, with Northern APAC coming soon). At launch, Alta will be available in a black, blue, teal or plum high-performance fitness band with a satin finish, silver stainless steel tracker; shiny gold stainless steel tracker option coming soon.

The following accessories will also be available at launch:

• Classic fitness bands available in black, blue, teal and plum (INR 2,999)
• Luxe soft, premium hide leather bands available in graphite and blush pink (INR 5,999); camel coming soon
• Luxe hand-polished stainless steel silver bangle (INR 9,999)coming soon and shiny gold bangle coming later this year

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