FUJIFILM India Unveils the Reimagined X-Space
FUJIFILM India unveiled the upgraded Fujifilm X-Space in New Delhi, expanding the existing centre into a three-floor destination dedicated to the complete Imaging Solutions portfolio. Designed for photography enthusiasts, creators and professionals, the enhanced X-Space offers visitors opportunities to explore Fujifilm’s imaging technologies through hands-on product experiences, live demonstrations, studio tests and learning sessions.
Building on the original Fujifilm X-Space launched in Delhi in 2023, the upgraded centre brings together the X and GFX Series range of cameras and lenses, the complete instax range, Fujinon binoculars, QuickSnap cameras and printing solutions. It also includes a photo exhibition, dedicated studio and Delhi’s first-ever customer service centre.
The first floor houses the main experience centre, with dedicated zones across Fujifilm’s imaging categories. Visitors can handle and test X Series and GFX System cameras and lenses, explore the instax™ portfolio, experience Fujinon binoculars and discover QuickSnap cameras and printing solutions. The space will also facilitate product demonstrations to help visitors understand the features and applications of Fujifilm’s imaging technologies.
Commenting on the launch, Mr. Haruto Iwata, Managing Director, FUJIFILM Asia Pacific, said, “India is an important market for Fujifilm, supported by a vibrant community of photography enthusiasts and professionals. The upgraded Fujifilm X-Space reflects our continued commitment to bringing our imaging technologies closer to people and creating opportunities for them to explore the possibilities of visual expression.”
Fujifilm X-Space has been designed as an experience-led environment where visitors can engage with products before making an informed purchase decision. In addition to hands-on demonstrations, the centre will provide opportunities for workshops and learning sessions for visitors across different levels of photography experience.
Mr. Koji Wada, Managing Director, FUJIFILM India, added, “Our Group Purpose of ‘Giving our world more smiles’ guides how we create value through our products, services and experiences. Through the upgraded Fujifilm X-Space, we aim to offer photography enthusiasts and professionals an environment where they can experience our portfolio, learn more about our technologies and engage more closely with the world of Fujifilm imaging.”
The second floor features a curated photo exhibition showcasing images captured using Fujifilm cameras. The exhibition will allow visitors to experience the capabilities of Fujifilm’s imaging technologies and colour science through photographs created using its camera systems.
A dedicated studio will support live demonstrations, studio tests and creative sessions. The space will also provide access to an editing set-up for film-grading and image-editing demonstrations, enabling visitors to review and understand camera output in a dedicated environment.
Speaking about the expanded centre, Mr. Arun Babu, Associate Director, Imaging Solutions Division, FUJIFILM India Private Limited, said, “The upgraded Fujifilm X-Space brings together our cameras, lenses, instax, binoculars, QuickSnap cameras and printing solutions in one destination. With dedicated areas for product experiences, studio tests, exhibitions and customer service, we want visitors to explore the breadth of Fujifilm’s Imaging Solutions portfolio and engage with our technologies firsthand.”
The third floor houses the first ever customer service centre, providing dedicated support to Fujifilm users in Delhi. The inclusion of customer service within the upgraded X-Space brings product experience and user support together at the same location.
Through its expanded facilities, Fujifilm X-Space will provide a dedicated destination for product exploration, demonstrations, workshops, studio experiences and photography-led engagements in New Delhi.
