Activision launches Call of Duty: Mobile Web Store in India
Activision announced the launch of the Call of Duty: Mobile (COD:M) Web Store in India. This new platform brings Indian gamers more choice and better value, with localized payment options and special rewards.
India is the second largest gaming market globally, with over 590 million mobile gamers, according to Lumikai report. With over *one billion downloads worldwide since its launch in 2019, Call of Duty:Mobile ranks among the top ten highest-grossing games in the country and the introduction of the Call of Duty: MobileWeb Store is set to elevate the game’s popularity even further.
The Call of Duty: Mobile Web Store is designed to cater specifically to the needs of Indian gamers by offering localized features such as UPI support, which accounts for over 80% of digital transactions in the country, according to a RBI report. The platform also provides players special discounts, creating a value-driven experience that goes beyond traditional app store offerings.
Jeffrey Gullett, Head of Call of Duty: Mobile at Activision, said, “India is one of the most exciting and influential gaming markets in the world, and the launch of the COD: M Web Store marks a significant step in how we serve our players here. With this platform, we’re delivering a tailored experience that offers greater value, accessibility, and rewards to our Indian gaming community.”
Key Features of the COD:M Web Store in India:
- Localized Payment Options: Seamless integration with UPI, ensuring fast and secure transactions tailored to Indian gamers.
- Value: Best deals in COD Points for players
- Community Engagement: A strong focus on connecting with local audiences through collaborations with top Indian gaming influencers and creators
Unlocking New Opportunities for Indian Gamers
The COD:M Web Store launch in India is expected to provide significant growth opportunities for the title.
