Flipkart enters into the large appliances segment

New Delhi, India, April 11, 2014: Flipkart, India’s leading e-commerce marketplace, has announced its entry into the large appliances segment with the launch of televisions.

This category will initially be available to shoppers in Mumbai, Delhi and Bangalore – and will soon scale up to other cities. Samsung, Sony, LG, Panasonic, Philips, Toshiba and Videocon brands were available at launch.

Kalyan Krishnamurthy, SVP – Retail, Flipkart.com, said, “Large appliances is a huge market in the country. With this launch, we look forward to delighting customers with a large selection, competitive prices and an exceptional post-order service experience. We will be adding many more products & verticals in the coming months.”

Customers can avail of options like Cash-on-Delivery, 30 day replacement policy and In-a-Day delivery guarantee. Also, specific to this category are a number of value-added services, to be made available over time:

  • Product exchange
  • Scheduled Delivery
  • Exhaustive Buying Guide

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