launches India’s multi-brand Precious Jewellery Store, India, December 16, 2014: today announced the launch of the Precious Jewellery Store with India’s largest online selection. Launched in time to coincide with the wedding season, the new store offers customers a wide range of choice in precious jewellery. Customers can choose from over 22,000 styles of precious jewellery  ranging  from mangalsutras,  necklaces,  bangles, earrings to anklets, rings and other accessories like gold coins, toe rings, etc.  from leading Indian and international jewellery brands.

With this launch now offers a comprehensive portfolio of Jewellery from fashion, semi-precious, designer to precious, all at one place.

“Much like the West, we in India are also witnessing an increasingly trend in online jewellery shopping. Therefore the launch of India’s largest precious jewellery store is a natural step towards our customer centric approach. This new store with thousands of designs is a trustworthy single point jewellery destination for all – the discerning Indian women, men and children,” said Vikas Purohit, Category Lead Fashion, Amazon India.

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