The pandemic has changed the way we operate, businesses’ attitude towards digital transformation and consumers’ outlook for the decade to come. Could we have ever imagined a doorbell that can take visitors’ temperature or a smart mask that can track air quality and alert the wearer when the filters need to be replaced? Well, covid-19 made all of this possible.
As rightly said, ‘Prevention is better than cure’, it’s fair to say consumers are more aware then ever of the importance of personal hygiene in fighting off germs and infections. CDC guidelines discovered that viruses may survive on surfaces, including clothing, for days, and Health.com recommended washing clothes if you have been around people who are not adhering to social distancing guidelines. For families, creating an environment where they can live and breathe, work healthier and cleaner on a daily basis has become a top priority. Washing one’s hands often, not touching one’s face and wearing a mask are by now common sense things we all do to improve personal hygiene. But is there anything more we should or could be doing?
With personal hygiene and at-home health solutions gaining immense prominence among consumers, brands have been quick to acknowledge the transformed relationship with technology as a result of the pandemic. Introducing disinfecting appliances and innovative gadgets to cater to the needs of the evolving and highly health-conscious consumers today. LG is one brand that is redefining the lifestyle change during the pandemic by introducing innovative personal hygiene and preventive care technology, that is bringing consumers’ newfound obsession with health and cleanliness closer to home. Two technologies consumers can find in LG products that are proving to be game changers are steam and ultraviolet C (UV-C) light; both proven germ-killing technologies.
Steam is not only natural but extremely effective in eliminating the harmful bacteria allergens on your fabrics. LG Styler uses steam to not only keep the finest clothes wrinkle-free and smelling great but to rid them of harmful, unwanted germs. Styler even works on those germ-ridden cuddly toys children take everywhere. LG’s wide range of washers and dryers also harness the power of steam. For instance, LG washing machines also use LG Steam+ technology that utilize high temperatures to remove germs, pet hair and mold that could lead to health problems, proving to be a dream product for those suffering allergies.
As consumers spend more and more time at home and eating out becomes challenging, recognizing the importance of natural steam in tackling the grease and grime that comes with cooking at home, has become very important. LG Charcoal Healthy Heart Microwave Oven is an all-in-one multi-faceted smart technology that helps users prepare healthy and hygienic food in a fast and convenient way, through its innovative technology. The Microwave comes with useful features, keeping in mind the Indian consumers. With the Pasteurize Milk feature, you can boil milk easily without worrying about the spill over, while retaining nutrition and removing bacteria.
The microwave also boasts LG’s Diet Fry feature is especially useful for diet conscious people. It can also cook snack items which involve deep frying like chips, cutlets, Samosa’s, French fries etc. with Diet Fry technology using up to 88% less oil. With the latest range of LG Microwave Ovens, consumer can make hygienic Ghee with absolutely no smell in a matter of 12 minutes at prescribed quantity. And once the meal is over, consumers can use the LG dishwasher with its TrueSteam, QuadWash, Inverter Direct Drive, EasyRack Plus and SmartThinQ features that cleans dishes and eliminates 99.99 percent germs and bacteria, making it a must have kitchen appliance for efficient water use and sparkling dishes.
Beloved by consumers world over, LG’s InstaView Door-in-Door™ refrigerator represents LG’s user-oriented philosophy and ability to deliver innovation for a better life. InstaView drastically reduces loss of cold air by eliminating the need to open the door. Door-in-Door provides quick & easy access to your favorite drinks and snacks. More cold air means more peace of mind that your food will stay fresher for longer. The InstaView Door-in-Door refrigerator is designed to deliver an elevated culinary lifestyle, striking the perfect balance between form and function, boasting stylish aesthetics and practical features.
Not only this but LG’s long list of water and air purifiers are unrivalled when it comes to providing clean home drinking water and healthy air. Most interesting being LG’s PuriCare 360 Air Purifier! To provide 360-degree air purification, PuriCare is strategically designed close to the floor so that air from top to bottom is clean for all. The purifier also uses a powerful filtration system that lets users know the level of air quality via its easy user interface on top. In the water purifier segment, LG’s ‘PuriCare’ water purifier is equipped with innovative hygiene-enhancing features like Dual Protection, Stainless Steel Tank™ and Digital Sterilizing Care™ that ultimately yields safe and clean drinking water.
Breaking the innovation barrier, LG is developing creative ways to use UV-C rays to protect the public. A testament to this cutting-edge technology are the LG Tone Free earbuds, their latest innovation recently introduced in India which use UVnano LED to keep customers healthier. These true wireless earbuds are the ultimate accessory for music lovers and conference callers with a case that clean the earbuds while they’re being charged.
LG also, recently introduced its Ergo 4K Monitors that enable the user to customize their workstation the way they want by adjusting the pivot, swivel, extend/retract, height and tilt for improved posture and productivity. The new LG also comes with an innovative Ergonomic Stand with C-Clamp that allows full movement of display for a comfortable, more flexible desktop setup, that further helps to provide next-level efficiency while working for long hours.
Looking to tackle covid-19 like a boss? LG is fighting in your corner to keep your personal hygiene intact. Users don’t need to look as far as LG’s most advanced cleaning technologies as even its most standard appliances have so much to offer to each home and individual, tackling the health challenges presented by covid-19 today.